Portrait FHNW Hochschule für Wirtschaft - Institute for Competitiveness and Communication

The Institute for Competitiveness and Communication ICC concentrates its research, consulting and training activities on the topic of "market and competition" and works on the focal points:

- Strategy and competitiveness
- Integrated communication management
- Empirical economic and social research
- Operational Marketing Excellence.

The ICC aims to ensure sustainable learning success with its continuing education courses. This is achieved, among other things, through interactive forms of learning and personal advice for students and course participants from Universities professors during and after the continuing education events. In addition, the ICC promotes intensive networking among experts through the association of former students and regular communication platforms for the exchange of information and ideas.

Transfer of knowledge and technology
Competent, experienced and practice-oriented lecturers and academic staff with their up-to-date know-how guarantee the high quality of the training and further education courses, both professionally and didactically.
Projects commissioned by companies as well as application-oriented tasks such as moderated working groups, training of own situations, case studies from the participants' everyday life or guided individual work and structured work in well-managed, manageable groups help to put what has been learned into practice quickly and easily.

MAS Master's degree programs

• MAS Corporate Communication Management
• MAS Digital Marketing

DAS diploma courses

• DAS Digital Marketing Management
• DAS Integrated Communication Management

CAS certificate courses

• CAS AI Powered Digital Marketing
• CAS Content Marketing Specialist
• CAS Digital Branding Specialist
• CAS Digital Content Creation Specialist
• CAS Digital Leadership in Marketing
• CAS Digital Marketing Specialist
• CAS Fundraising Management for NPOs
• CAS Key Account Management
• CAS Communication for Nonprofit Organizations
• CAS Conceptual Communication Management
• CAS OP Management
• CAS Operational Communication Management
• CAS Product Management: Customer and value-oriented
• CAS Social Media Marketing Specialist
• CAS Location Management
• CAS Strategic Communication Management
• CAS Transformation Manager
• CAS Video Communication