The MBA Marketing and Business Development at the University of Basel is aimed at ambitious specialists and managers who want to develop their career in a targeted manner and take on more responsibility.
The part-time program combines academic excellence with consistent practical orientation. You will develop skills in marketing, sales and business development and learn how to make strategic decisions with confidence and actively shape growth.
You will develop from an operational specialist to a strategic leader with a direct influence on the company's success.
Become a leader who shapes growth
The MBA Marketing and Business Development at the University of Basel develops you into a leader who actively shapes growth.
You will deepen your knowledge of strategic marketing, sales and business development and learn how to analyze and develop markets, customers and business models.
You will combine scientific knowledge with direct practical transfer and work on specific issues from your professional environment.
What the MBA brings you in everyday working life
During your studies, you will develop skills that you can apply directly:
- Develop strategies that work in practice
- Make well-founded decisions in dynamic markets
- Recognizing and systematically exploiting growth potential
- Effectively combining marketing, sales and business development
- Developing the company for the future
A special focus is placed on real challenges from your professional environment.
The MBA qualifies you for these strategic roles
Typical positions of our graduates:
- Chief Marketing Officer (CMO)
- Head of Marketing & Sales
- Head of Digital Marketing & E-Commerce
- Head of Sales & Marketing
- Business Development Manager:in
You will develop from an operational specialist to a strategic leader with a direct influence on the company's success.
Part-time and plannable
You study alongside your job and stay fully employed.
- Course days usually every two weeks (Fri/Sat or Thu-Sat)
- High level of planning security thanks to dates known at an early stage
- No course days during vacation periods
- Compact study duration of 16 months
The degree program combines face-to-face days at the Faculty of Business and Economics at the University of Basel with digital learning formats such as podcasts or recorded lectures.
Scientific quality with direct practical relevance
The Faculty of Business and Economics at the University of Basel stands for the highest academic quality.
The MBA combines a scientific foundation with consistent practical orientation and creates direct added value for your everyday working life.
Renowned lecturers from science and practice impart sound knowledge with direct relevance for companies and markets.
Direct practical transfer
Throughout your studies, you will work on real issues from your professional environment and can apply new approaches directly.
A networked approach to marketing, sales and business development
The MBA combines strategic marketing with entrepreneurial thinking and business development. This allows you to develop a holistic understanding of growth, markets and corporate development.
Part-time with high planning security
The course is specially designed for professionals:
- Course days usually every two weeks
- Early known dates
- No course days during vacation periods
This means that the MBA can be optimally combined with work and private life.
Learning in the network
You benefit from the exchange with ambitious specialists and managers from different industries and develop new perspectives for your professional practice.
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