5 Facts about the Marketing Specialist with Federal Diploma of Higher Education - Facts from the educational consultancy

Marketing specialists work in areas such as advertising, communication, online marketing, sales, public relations or product management. They plan marketing activities, coordinate campaigns and often work with agencies, graphic designers or market research institutes.

Here is an overview of the most important tasks as a marketing specialist:

• Market analysis & strategy
• Marketing mix & campaigns
• Digital communication
• Public Relations & Advertising
• Project management & coordination

In smaller companies, they often cover the entire marketing function, while in larger organizations they specialize in specific areas. In Switzerland, the Federal Diploma of Higher Education in Marketing is a standard qualification for these demanding activities.

Only those who can already demonstrate professional experience in marketing are admitted to the Federal Professional Examination. The course is therefore aimed specifically at people who are already working in marketing, sales or communication and would like to deepen their professional expertise.

It needs:

• two years of relevant professional experiencewith Federal VET Diploma or diploma from a commercial/middle school
• Three years of relevant professional experience with Federal VET Certificate

The practical experience must have been acquired in marketing, sales, public relations, advertising or market research in order to ensure the professional basis for the examination.

Online marketing, content marketing, social media, email marketing, SEO or e-commerce are now a matter of course in many courses.Marketing experts must be able to combine traditional and digital marketing tools in a meaningful way.

Digital marketing is not tested in isolation in the Federal Professional Examination for Marketing Specialists, but in combination with strategy, budgeting, traditional communication and law. Candidates are expected to be able to plan and implement digital campaigns and evaluate their results (KPIs) through performance marketing and data analysis/web analytics.

The degree is federally recognized and is valued in many companies as a qualification for more demanding marketing functions. Many graduates go on to take on more responsibility in marketing or project management.

Here are the most important points for continuing education, further training as a marketing specialist:

• Status & recognition:The Federal Diploma of Higher Education / tertiary Education is a qualification of higher professional education (continuing education and training / tertiary level B) and demonstrates a practice-related specialization.
• Career leap:It serves as a basis for specialist and management positions in marketing, product management, communication or sales.
• Further training opportunities:After obtaining the certificate, it is possible to take the Advanced Federal Diploma of Higher Education (AFPE) (e.g. Marketing Manager) or to enter a College of Higher Education (AFPE).

The content is based on specific tasks from everyday marketing - such as marketing concepts, communication, market research, project management or budget planning. Many schools attach great importance to the fact that what is learned can be applied directly in everyday working life.

Practical orientation in marketing specialist continuing education, further training at a glance:

• Contents:The courses focus on the planning and implementation of marketing strategies, the creation of advertising concepts, market analyses and budgeting.
• Methodology:Case studies are often worked on in order to weight marketing instruments and channels (cross-media) in a practical way.
  Part-time: Classes usually take place in the evenings or at weekends, which allows you to apply what you have learned directly at work the next day.
• Conclusion:The federal examination is demanding and tests action-oriented knowledge that directly corresponds to the requirements of the economy.
• Digital focus:Modern training courses integrate the planning of digital campaigns.