5 facts about training as a real estate marketing clerk / training as a real estate marketing clerk
Real estate marketing combines sales, communication and specialist knowledge about real estate. The Real Estate Marketing Specialist courseteaches practical basics for entry into the real estate industryand is particularly suitable for people from sales, administration or for career changers. The focus is on supporting marketing processes, customer contact and organizational and administrative tasks relating to the sale of real estate (entire sales process). The following5 Factsshow whichContent mostly taught on the joband why the course is often referred to asBasis for further real estate transactionsis used.
Participants in the real estate marketing clerk training course learn about key topics such as real estate marketing, sales processes, brochure creation, customer communication and the basics of financing, law and real estate valuation. The aim is to provide professional support for the real estate marketing process.
The practical real estate marketing clerk course covers the following key areas:
- Real estate marketing:Preparation of sales documentation, target group-oriented property presentation and marketing processes.
- Law & Taxes:Basics of Swiss tenancy and purchase law, land register and tax aspects of property sales.
- Financing & valuation:Basic real estate valuation, yield calculations and insight into financing models.
- Customer management:Communication with owners, investors and prospective buyers as well as the organization of viewings.
The course is also deliberately aimed at career changers, people returning to work or people from administration, sales or related areas. In contrast to Federal Diplomas of Higher Education, the focus here is on practical entry and not on overall strategic responsibility.
The continuing education, further training in real estate marketing teaches the most important basics of real estate marketing, construction technology, real estate valuation (in some cases) and contract law in a practical way. The course is aimed specifically at career changers and creates the perfect basis for further training, such as becoming a federally certified real estate marketer.
Typical training content for real estate marketing clerks - continuing education, further training usually consists oftwo coordinated modules:
- Real estate marketing:Creation of marketing concepts, sales techniques, target group-oriented advertising, preparation of sales documents and sales contracts.
- Optional: real estate valuation:Basics of valuation methods, location and market analyses as well as construction knowledge (e.g. SVIT certificate).
Typical tasks include the preparation of sales documents, the organization of viewings, the support of interested parties and assistance with marketing and sales activities. As a result, clerks work closely with real estate marketers or property managers.
The continuing education, further training in real estate marketing provides practical knowledge about the entire sales process - from the preparation of sales documents to the handover of the property.
Typical tasks in the sales process
Real estate marketing clerks take on administrative and organizational tasks to make the sales process efficient:
- Preparation:Preparation of exposés, sales documentation and procurement of property documents (e.g. land register extracts).
- Marketing:Support with advertising campaigns and preparation of property data.
- Customer contact:Supporting interested parties, answering inquiries and coordinating viewing appointments.
- Conclusion:Preparation of purchase contracts and organization of the property transfer.
Many courses only last a few months and can be completed while working. This allows participants to gain initial experience in the real estate industry and apply what they have learned directly.
Real estate marketing clerk training / training real estate marketing clerk at a glance:
- Duration:Usually 3 to 12 months (often 1-2 evenings per week or modular online).
- Learning content:Basics of marketing (preparation of sales documents), real estate valuation, tenancy law, contracts, land registry and communication.
- Prerequisites:Usually no specific prior knowledge in the industry required, but customer orientation, organizational talent and sociability.
The real estate marketing clerk course teaches the basics of real estate sales in a practical way. As the title is not protected, this training serves as an optimal entry for career changers and at the same time forms the perfect foundation for further qualifications such as real estate marketer with Federal Diploma of Higher Education.
Further prospects as a real estate marketing clerk
After graduating as a clerk, you can pursue specialized and federal continuing education, further training and a career in the real estate industry:
- Real estate marketer with Federal Diploma of Higher EducationThe next logical step in managing complex sales mandates professionally.
- Real estate manager with Federal Diploma of Higher Education: specialization in rent structuring, property accounting and management.
- Swiss Certified Real Estate Trustee: The highest level for managers in the real estate industry.
