Professionals who are not yet sure whether they want to develop in the direction of marketing, communication or sales can get an initial overview with this guide. The guide describes the professional field as well as corresponding basic courses such as the Markom examination and advanced courses such as marketing specialist or sales specialist. For those who have never dealt with the Swiss education system before, the guide provides an overview with corresponding explanations. This provides those interested in education with useful help in choosing the right courses and training programs. The PDF guide can be downloaded directly here: