CAS Storytelling & Branding / Personal Branding (FH)  (Region Zürich):
1 Provider

to providers
(1)
Infos, tips & tests Video stories
(1)

Sofort zur richtigen Weiterbildung

Filter by teaching method:
Address:
Technoparkstrasse 1
8005 Zürich
The Text Academy is a pioneer for "AI, Artificial Intelligence" professions. This includes six CAS university courses such as the CAS Digital Publisher & AI Writer/AI Prompter.
The Swiss Text Academy Foundation has been promoting the professionalization of writing professions since 2001. To this end, it has developed courses such as the CAS Corporate Writer. Since 2023, the foundation has been promoting the integration of AI, Artificial Intelligence, into new professions such as "AI Writer, AI Prompter".

The Text Academy Foundation has gained the AI research institute Lab42 in Davos as a technology partner.

OVERVIEW OF UNIVERSITY COURSES IN PARTNERSHIP WITH THE UNIVERSITY OF APPLIED SCIENCES ZURICH, HWZ:
CAS Digital Publisher & AI Writer/AI Prompter;
CAS Corporate Writer - AI Content Creator;
CAS Content Marketing - AI Marketing Prompter
CAS Marketing Writer - UX Writing/AI Engineering
CAS Storytelling - Brand Journalism
CAS Influencer Management
***
SEMINARS
Diploma course "Writing and Publishing with ChatGPT/Midjourney"
Professional Writing Worshop, AI Writing
Region: Ostschweiz, Zürich
Sites: Zürich
Next start date
Download info

Schulen mit zertifizierter Bildungsberatung

Questions and answers

The CAS in Brand Storytelling "CAS Storytelling and Branding / Personal Branding" can be taken individually or combined with other CAS courses to form a Master's degree. For the MAS Corporate Writing & Publishing degree with 60 ETCS, further certificate courses must be completed, such as CAS Corporate Writer - Design Thinking, CAS Marketing Writer - UX Writing, CAS Content Marketing / Corporate Publisher, CAS Digital Publisher - Social Media Producer and a Master's module.

The certificate course in Brand Storytelling at the Swiss Text Academy (CAS Storytelling & Personal Branding) focuses on three main areas. These are:

  • Storytelling basics: planning and implementation
  • Digital storytelling and personal branding
  • Technical basics: interplay between text, image and video

Participation in the CAS Brand Storytelling of the Swiss Text Academy requires a higher education qualification, such as a university degree, a diploma from a TS, CHE, a professional examination or a Advanced Federal Professional Examination (AFPE) with at least two years of study-relevant professional experience. In the case of a comparable educational qualification with the required practical experience, study participants can be admitted "sur dossier" by the study management. In addition to previous education and professional experience, participants are also expected to have sufficient skills in working with social platforms and to be able to prove this. This includes having a presence on two or more social platforms such as Twitter, LinkedIn, Facebook or Xing, as well as maintaining and using the profile at least two days a week.

Participants in the certificate course in Brand Storytelling at the Swiss Text Academy have to plan a total of 360 lessons. However, this already includes self-study, which comprises around a third of the entire continuing education, further training course. The continuing education course comprises a total of 15.5 days of classroom instruction and 8 days of supervised study work over the course of one semester. The exact course dates can be obtained directly from the training provider on request via the contact form.

The Swiss Text Academy's Brand Storytelling course teaches participants the basics of storytelling, the structure of a story, the most important components of a brand and the connection between storytelling and branding. It shows how to perfectly implement personal branding, i.e. the ego brand, in digital media and images, for which the participants also receive camera and speech training and deal with biographical storytelling. Storytelling forms of presentation in corporate communication are also explored in greater depth.

Marketing and communication professionals are the main target group of the certificate course in Brand Storytelling, but this continuing education, further training is also ideally suited for politicians, entrepreneurs, association or club representatives who want to present and position themselves competently in public, as well as for the self-employed and professionals who want to improve their multi-media skills in order to master future challenges.

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

Educational counseling online

Erfahrungen, Bewertungen und Meinungen zur Ausbildung / Weiterbildung

Preview of the video «4 Schritte zur richtigen Weiterbildung»

Haven't found the right training or further education yet? Benefit from educational advice now!

Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.

Choosing the right educational offer is not easy for many prospective students.

Which training and further education is the right one for my path?

Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.

Your advantages:

You will receive

  • Suggestions for suitable courses, seminars or training programs based on the information you provide in the questionnaire
  • An overview of the different levels and types of education
  • Information about the Swiss education system

We offer our educational counseling in the following languages on request: French, Italian, English

Register now and concretize your training plans.

Attraktive Services für SKO Mitglieder

Kostenlose Services

» Bildungsberatung (Wert: CHF 150.–)
Bildungs- und Businessratgeber (Wert: CHF 175.–)

» Rabatte

Attraktive Rabattierungen seitens der Bildungsanbieter.

Massgeschneiderte Bildungsangebote

Ohne grossen Zeitaufwand den besten Trainer, Coach oder Schulungsanbieter finden

Bildungsangebot Schweiz

Aus über 700 Bildungsanbietern das richtige Bildungsangebot finden