The "Digital Excellence Model" is a management tool for developing, managing and measuring the digital competitiveness and performance of an organization and comparing it with other organizations. The model supports management in the development of digital business models and the successful implementation of strategies, in raising awareness and empowering employees and in shaping the digital transformation. Find out more about digital transformation using the Excellence Model.

Admission to the MBA with a specialization in Operational and Digital Excellence is open to graduates of a University of Applied Sciences or university with a Bachelor's degree in Business Information Technology, Business Administration, Business Psychology, Business Law or Business Communication. The school management decides on admission.

In an MSC Digital Business Administration you will learn the following:

• Entrepreneurship and strategy
• Management and organization
• Technologies, data and operational implementation
• Research and scientific modules

The following basic orientations are available for continuing education, further training in Business Administration:

• Marketing
• Finance
• Personnel management
• Corporate management
• Business informatics

Graduates of the Master's degree program are awarded the title "Master of Science UAS in Business Administration with specialization in Operational & Digital Excellence". This equips them as managers with the necessary skills to ensure performance.

With a Master's in Digital Business Administration, you will acquire the following skills:

• digitally transform existing companies
• digitally expand existing business models
• develop new digital business models

The Business Administration Master's program offers the following specialization options:

• Accounting & Finance
• Business in Eurasia
• Business Innovation & Entrepreneurship
• Corporate/Business Development
• Digital Business
• Digital Strategy
• Entrepreneurship
• Health Economics and Healthcare Management
• Innovation Management
• Innovation and Entrepreneurship
• International Business Development
• International Tourism Management
• Management
• Marketing
• Market psychology and digital marketing
• New Business
• Online Business and Marketing
• Operational & Digital Excellence
• People Management and Organization
• Public Management
• Public and Nonprofit Management
• Sustainable Business Development
• Sustainability and Circular Innovation
• Tourism and Change
• Corporate development
• Business informatics

The Business Administration course lasts three semesters from Bachelor to Master and comprises 90 ECTS credits. However, it can also last up to 120 ECTS points. The Bachelor's program, which must be completed before admission to the Master's program, lasts three years and comprises 180 ECTS credits. The total duration of study is therefore at least four and a half years.