CAS HR Marketing (FH) (Region Ostschweiz):
1 Provider
Sofort zur richtigen Weiterbildung
Questions and answers
What are the objectives of the certificate course in HR Marketing?
During the CAS, participants develop an understanding of the labor market positioning of a company with the help of HR marketing as part of the human capital strategy and the design of the sales process in recruitment as well as target formulation. Participants also learn about the importance of digitalization and social media as well as employee relationship management and the external labour market through market research. The targeted processing of labor markets and the development of HR marketing concepts and strategies are also objectives of the certificate course.
How comprehensive is the CAS HR Marketing?
The CAS HR Marketing certificate course comprises 12 ETCS with a total workload of 300 hours. These extend over a period of around four months with 14 days of classroom teaching.
Which target group is the CAS HR Marketing aimed at?
Continuing education, further training in Human Resource Management (HRM) is aimed at members of management with HR responsibility, HR managers, HR development managers, HR marketing managers and recruitment managers.
What does the HR Marketing course consist of?
The course in Human Resource Marketing consists of two modules:
- Strategic orientation of HR marketing
- Implementation of the HR marketing strategy
In terms of content, the topics of strategic personnel and demand planning, internal labor market, job design, current trends, ecumenical labor market theory, market research external labor markets, corporate branding, employer branding, HR marketing and sourcing from practice, recruitment for strategic target groups, employee and customer satisfaction, concepts, key figures and HR controlling are reviewed from a business perspective.
Are there certain admission requirements for continuing education, further training in HR Marketing?
The CAS HR Marketing certificate course is primarily aimed at university graduates (university and UAS) who have at least 3 years of qualified professional experience. However, professional practitioners without a university degree can also be admitted to the CAS, provided they have at least 5 years of relevant professional experience and appropriate further training qualifications, such as a Federal Diploma of Higher Education / Diploma in Human Resources.
What methodology is used in the HR Marketing CAS?
The continuing education course in HR Marketing consists of contact lessons with lectures, discussions, exercises, case studies and presentations, as well as self-study and the e-learning platform Moodle.
Erfahrungen, Bewertungen und Meinungen zur Ausbildung / Weiterbildung
Haven't found the right training or further education yet? Benefit from educational advice now!
Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.
The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.
Choosing the right educational offer is not easy for many prospective students.
Which training and further education is the right one for my path?
Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.
Your advantages:
You will receive
- Suggestions for suitable courses, seminars or training programs based on the information you provide in the questionnaire
- An overview of the different levels and types of education
- Information about the Swiss education system
We offer our educational counseling in the following languages on request: French, Italian, English
Register now and concretize your training plans.
Attraktive Services für SKO Mitglieder
Kostenlose Services
» Bildungsberatung (Wert: CHF 150.–)
Bildungs- und Businessratgeber (Wert: CHF 175.–)
» Rabatte
Attraktive Rabattierungen seitens der Bildungsanbieter.
Massgeschneiderte Bildungsangebote
Ohne grossen Zeitaufwand den besten Trainer, Coach oder Schulungsanbieter finden
Bildungsangebot Schweiz
Aus über 700 Bildungsanbietern das richtige Bildungsangebot finden