The CAS UX Writing consists of the following parts

• 1: Language in marketing and advertising
• 2: Writing for the web: SEO, web texts, audio texts
• 2.1: User Experience Writing (UX)
• 3: Certificate of achievement CAS final examination

The Marketing Writer - UX Writing continuing education course consists of three modules, 70% of which take place in classroom teaching and contact lessons and 30% in self-study. Students have the opportunity to spend part of the face-to-face lessons in the virtual classroom (social distance learning). 155 lessons of the course take place on 15.5 days in classroom teaching, 10 days with 100 lessons in contact teaching with accompanied study work and around 105 lessons in self-study. This means that 36 days are required for the entire CAS.

The continuing education course CAS Marketing Writer - UX Writing costs around CHF 7,000. The costs and the services included can be requested directly from the training provider using the contact form.

The admission of each applicant to the CAS in UX Writing is decided individually by the course management. However, junior copywriters from advertising and marketing agencies, marketing specialists, PR assistants, advertising assistants, marketing planners and marketing communication planners with a Federal Diploma of Higher Education have just as good a chance of admission as graduates with a degree in the humanities, communication, journalism or journalism. People with a federal diploma as a communications manager / advertising manager, PR consultant or marketing manager are also in demand. Those with a CAS / NDK Corporate Communications, CAS Corporate Writing or CAS Corporate Publishing postgraduate diploma are also a target group for this further education course in UX Writing.

UX designers are sought-after specialists. The fast-growing online industry promises a flourishing career for people with a UX design degree.

Graduates of this continuing education, further training program are awarded the Certificate of Advanced Studies - CAS Marketing Writer - UX Writing. It is also possible to extend the CAS as a Dual Degree in Copywriting with Federal Diploma of Higher Education (FPE).

UX designers work wherever there is an interface between people and computers, such as websites, online stores, apps, etc.. This means they can make a career in practically all industries and in all types of companies.