The digital strategy is a company's strategic plan for the use of digital technologies. It aims to secure the company's success and open up new business opportunities. Digitalization makes completely new business models possible that can offer decisive competitive advantages - but only if digitalization is anchored and lived in a company's strategy, structure and culture.

The CAS Chief Digital Officer (UAS) continuing education, further training is aimed at managing directors, executives and people in positions of responsibility who want to adapt the company to the current state of digitization and lead it successfully.

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For the digital transformation of companies, the CDO needs modern organizational approaches that include forms of self-organization. The role of communication is very important here. The topic of change management in organizations is comprehensive and requires a great deal of attention.

The CAS Chief Digital Officer (UAS) continuing education, further training consists of six modules:

• Digitization
• New Digital World
• Digital Innovation
• Technologies
• The role of the CDO
• Conclusion

The Chief Digital Officer definition is a digital leader in a company. He is the central figure for successfully shaping the digital transformation in your company. As a member of top management, the Chief Digital Officer is responsible for shaping and implementing the digital transformation in your company. This includes the development of new digital services, products and business models as well as the digitalization of the existing business model in coordination with the IT department and the responsible CIO.

The CAS Chief Digital Officer takes four to five months to complete. It comprises 120 contact hours and is completed with 15 ECTS credits. The CAS can be completed on a part-time basis. To be sure, ask the school directly about the duration.

Digitalization places completely new demands on the management of a company. The role of the Chief Digital Officer (CDO) is characterized by sound technical knowledge paired with professional business understanding. The CDO has the expertise to understand and manage different forms of communication, subcultures, working methods and much more.

The CDO has the task of leading the company into and through the digital transformation. This essentially results in the following tasks for the Digital Officer job description:

• Developing and implementing a digital strategy
• Building and positioning a digital team
• Developing digital services, products and business models
• Improve customer experience - live and breathe customer centricity
• Leading digitally - communicating digital transformation

A Chief Digital Officer works at the interface between strategy, business development, marketing and technology. In addition to broad digital expertise and an understanding of digital ecosystems, a good CDO has a deep understanding of technology and digital marketing.

In a CDO training course, participants acquire practical knowledge and skills based on the latest findings in order to lead their company safely through the jungle of digital transformation. Digitalization is not just an IT topic - this is a major and widespread misconception. Rather, digitalization is probably the biggest change project for companies, institutions and organizations.

Societal, political, social and ethical aspects are important in the new digital world. As are new legal frameworks, how we shape our working environments and, above all, the radical customer orientation that goes hand in hand with digitalization. This requires Chief Digital Managers in companies who are dedicated to these issues.