The UAS degree program in Digital Ideation is extremely practice-oriented, for example thanks to the project modules / project work. These involve writing code and sketching concepts, soldering circuits, designing programs, creating virtual worlds and researching new technologies. This enables students to acquire applied and real-world know-how and experience.

Depending on the chosen field of study, graduates of the Bachelor's degree program in Digital Ideation can pursue a variety of careers. People with a focus on "design" often work as web designers, interaction designers, co-creators, game designers, media designers, user experience designers or visual designers (and their female counterparts). Those who have focused on computer science, on the other hand, can work as web developers, game developers, computer scientists, user experience engineers, creative engineers or media technicians.

The Bachelor's degree program in Digital Ideation with a focus on design consists of a large number of specialist modules, transdisciplinary modules, theory and transfer modules as well as elective modules. The specialist modules cover topics such as Visual Design, Algorithmic Thinking & Programming, IDA: Digital Design Re-thinking the Web Standards, Advanced Design Topics and Storytelling, while the transdisciplinary modules focus on Digital Technologies Fundamentals, Game Design & Engineering, User Experience Design & Engineering, Physical Prototyping, Computer Graphics & Computational Perception and Web&Mobile Design & Engineering. The theory and transfer modules cover specialist theory, fundamentals of digital culture, ideation labs in each semester as well as the semester and Bachelor's thesis. There are also elective modules in the areas of Mentoring Design Video & Audio, Object & Space, 3D Animation, Illustration & Typography, Information Aesthetics, Emerging Technologies, Physical Prototyping extended, Audio Design, Computer Graphics Extended and others.

After the second semester of the Bachelor's degree in Digital Ideation, students are able to choose one of three subject areas in which they would like to specialize and from which they select their modules individually. These are

• Web & Mobile
• Game
• User Experience

The degree course in Digital Ideation is offered as a full-time course and lasts 6 semesters. Part-time study is not possible.

The Bachelor's degree program Digital Ideation focuses on:

• Computer science
• Design

The students can choose one of these courses when they register.