Real Estate Marketing (Cert.) (Region Basel):
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Education location / Schools Basel
Questions and answers
What are the most important steps in real estate online marketing?
The most important steps in real estate online marketing are
- Online marketing with a CRM system as the basis for automated processes
- Social media for social proof to build trust and radiate professionalism
- SEO as well as content marketing and advertising
- Overarching strategy for linking and coordinating measures (well-founded and realistic)
How does real estate marketing work?
Marketing real estate works by taking the following important factors into account:
- Target group
- Addressing target groups
- Price segment
- Location
- Customer expectations
- Wishes and needs of the target group
- Design of the marketing process
- Selection of suitable marketing measures
- Detailed location research
What are the 6 main points for a successful real estate marketing strategy?
The 6 main points for a successful real estate marketing strategy are:
- Basis of the marketing strategy - understanding the target market (geographical, demographic and psychographic characteristics as well as behavioral characteristics and target categories)
- Building on a strong brand - developing a strong brand image that suits the target group
- Design a transparent and uncomplicated online presence (clear, intuitive, relevant, SEO-optimized and easy to contact)
- Optimize online presence (reviews and online reputation as well as social networks)
- Adapt advertising message to marketing channel (adapt communication style to selected online marketing channels)
- Generate new customers (content and readability for better SEO visibility and more conversions)
What is online marketing real estate or online marketing real estate?
Online marketing real estate or online marketing real estate is the use of digital media and technologies to increase the visibility of a real estate company or property. Digital marketing in the real estate industry can be used to increase the visibility of a real estate company or property. Digital marketing in the real estate industry has the advantage that it has a wide reach and makes it easy to get in touch with potential customers.
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