Every product on the market - from the garden table to the toy car to the technical production plant - has been designed and created by product designers. Industrial designers therefore sketch and plan both consumer goods for private use (bathrooms, furniture, toys, cars, etc.) and capital goods for industry and commerce (tools for the trades, equipment and machines for medical technology, commercial vehicles, etc.).

The design freedom varies for each product and depends on the function and purpose of a product. So that the product designers have a basis for planning and design, the actual design is accompanied by a clear definition of the objective. Initial sketches are optimized in several steps, refined and improved with details and small changes and adjustments. This is followed by the creation of real or virtual models - true to scale or in original size, depending on the product. It is not uncommon for different designs to be realized as models, so that it can later be selected and decided which design is most suitable and appealing.

Industrial designers are highly imaginative and can not only create new products, but can also rethink traditional and outdated product designs to make them more appealing and modern. In doing so, they are always aware of the importance of their work - in almost all cases, the external appearance of a product plays an important role in its choice, in addition to its functionality. Good and innovative design therefore has a direct influence on sales figures.

Are you looking for a training or further education course in product design? A highly recommended choice is, for example, the part-time Industrial Design HF course. Further information on this and similar courses can be found directly from the individual technical colleges on Ausbildung-Weiterbildung.ch - the most comprehensive education platform in Switzerland.