Digital referral marketing includes influencers, bloggers, YouTubers and content creators. Influencer marketing can overcome the anonymity between companies and their customers in the globalized digital world. Influencer management can create proximity and credibility. Influencer communication is an important part of content marketing for long-term customer acquisition. Using touchpoints (points of contact with the customer along the customer journey), the social media content creator works with influencers to ensure positive customer experiences with brands or products.

In order to operate successful influencer management as a company, influencer marketing must be established and integrated into the company. This complex task requires appropriate knowledge of influencer communication and good preparation. In influencer management training, participants learn how to correctly assess the opportunities and risks of working with influencers, recruit suitable partners and plan and coordinate long-term joint efforts in an integrated manner. They learn the strategic expertise relating to all facets of influencer communication and know how to use them.

Would you like to work in influencer management in order to actively shape influencer communication as part of modern corporate communication? Then check the detailed information documents on the training courses on offer. You can get in touch with the schools easily and simply via our education platform and request further information.