Whether Instagram is worthwhile for companies depends largely on the objective that companies want to achieve with a corresponding Instagram presence. The key question here is which target group should be reached. After all, a social media presence on Facebook or TikTok might make more sense in order to reach the right users.

Instagram definitely offers companies a good opportunity to expand their reach on social networks and to showcase their company or their products and services and interact with users.

The content of an Instagram course, training or further education is not federally regulated and can therefore vary from school to school.

However, the following topics are usually addressed:

• Social media landscape at a glance
• Using Instagram for companies
• Most important functions
• Application examples in the business environment
• Place ads, i.e. advertising on Instagram
• Instagram target groups
• Targeting options with Instragram
• Using Facebook Business Manager
• and much more.

With an Instagram course, further education or training, you have a school certificate in the bag. It demonstrates your knowledge and skills and allows you to position yourself professionally against the competition. This increases your career opportunities.

Depending on the situation, Instagram courses, training and further education are aimed at beginners with no or little experience and knowledge, advanced users with extended practical experience and specialist knowledge or professionals with in-depth professional experience in the field and correspondingly broad specialist knowledge.

The admission requirements may vary from provider to provider. It is best to contact the school of your choice directly.

The cost of an Instagram training, Instagram continuing education, Instagram course is usually between CHF 700 and CHF 1500. However, the costs and the services included vary from provider to provider. Some schools charge additional costs for training documents and teaching materials as well as for other support services.

It is therefore best to find out directly from the school of your choice whether and to what extent additional costs are to be expected.

An Instagram course, Instagram continuing education, further training or Instagram training usually lasts a few days and often takes place over a full day. However, this varies greatly from provider to provider, which is why it is best to contact the provider of your choice directly.