Instagram is a video and photo sharing platform that has become one of the most important social media platforms alongside Facebook, YouTube and WhatsApp. It now has over one billion users and therefore offers companies a very large reach and advertising target group. With a business account, companies have the opportunity to reach their target group with appealing content on a personal level and get in touch with them. This is an important step towards selling products and services.

It is essential that a company thinks about what it wants to achieve with its Instagram presence and marketing before creating an account. This is the only way to use the platform effectively. Qualified specialists with the right training in the field are in high demand on the job market.

In an Instagram workshop, training or seminar, participants learn, among other things, what they need to pay attention to in order to use Instagram successfully for the company. The demographic characteristics of the social media platform are often discussed - an important aspect for defining the target group and orientation when creating content. In addition, an Instagram seminar, workshop or training course provides tips for convincing visual content. Photos not only have to look good, but should also tell a story (storytelling), otherwise they will probably not be noticed by your followers. The right timing for publication is also relevant here. Depending on the focus and target group, the placement of ads can also be part of an Instagram training course, workshop or seminar.

Would you like to learn more about the potential of Instagram marketing? Then you've come to the right place with an Instagram workshop, training course or seminar. When looking for the right educational offer, pay attention to which target group is being addressed and what content is being discussed.