LinkedIn: Course, training, further education, seminar, offers and schools at a glance

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LinkedIn course: More visibility and success thanks to well-used business networks

Headhunting, recruiting, social selling, networking, image promotion, marketing... These are important topics in the field of business networks and the possibilities are almost unlimited. Forward-looking managers and companies, but also private individuals, are therefore investing more and more time and money in a professional presence on platforms such as LinkedIn.

The target group for LinkedIn courses is therefore broad and diverse. For example, LinkedIn courses are aimed at managers and specialists in the fields of HR/recruiting, marketing or sales. They provide in-depth know-how on the profitable and optimal use of the well-known and most popular business network. However, there are also courses aimed at people without much prior knowledge. Such people have not yet used the platform at all or hardly at all, but want to exploit its potential for the company or for themselves in the future. In this case, the training courses first teach basic fundamentals. Building on this, participants learn how the platform can be used in a corporate environment or on a private basis using practical examples and which features are exciting and helpful for a successful presence on LinkedIn.

In addition to information and knowledge about the platform itself, the course also introduces and explains management tools. In this way, the success of a presence can be measured on an ongoing basis and the results used as a basis for future optimization. Many practical exercises - including setting up effective profiles for companies and individuals - are part of the LinkedIn course program.

Would you like to learn how to create a well-founded profile for yourself or your company on the platform and then manage it professionally? Do you need tips and information on the most important analysis and marketing tools? Then we recommend taking a look at the LinkedIn courses on offer at Ausbildung-Weiterbildung.ch. Order detailed course materials online now, free of charge and without obligation, and find out more about the course content, costs and course dates directly from the providers.

Questions and answers

A LinkedIn course provides you with tips and tricks and the necessary skills and expertise for a successful online presence and targeted social selling.

The course shows how to build an online business and career network with international reach on LinkedIn. This includes the procedure for creating a profile and making new contacts in order to increase your own visibility and the visibility of a company or brand. After all, anyone who cannot be found online these days, or who does not present themselves in the best possible light, does not stand a good chance in any respect. Job searches, job exchanges, recruitment, branding, etc. now take place not only on the World Wide Web but also on platforms such as LinkedIn.

The LinkedIn course explains how a focused and professional exchange with customers, contacts, interested parties, future employers and employees is possible.

Social selling refers to the development and expansion of a customer relationship with the help of social networks, which can be part of a sales strategy, for example for lead generation. Social networks such as LinkedIn are therefore used as lead platforms. Through appropriate behavior, such as the posting of images or text contributions, interested parties can be searched for, found, understood, contacted and the relationship with them maintained.

This is by no means a matter of aimlessly sending heaps of private messages and posts, but rather of responding to the needs of interested parties or potential customers at the right moment and thus achieving relevant interactions.

LinkedIn is a leading global web-based social network, now managed by Microsoft, that specializes in professional and career networking. Among other things, users (private individuals and companies) can maintain business contacts or establish new business relationships, follow and post news, upload job advertisements, filter and search according to specific criteria and apply for jobs. The paid premium version gives users access to additional functions, such as a complete overview of people who have visited and viewed their profile.

In contrast to Xing, which focuses on the German-speaking DACH regions, LinkedIn has an international focus. The business network, which is available in 24 languages, claims to have over 660 million users in 193 different regions and countries (as at 2020).

A LinkedIn course is basically aimed at anyone interested in learning more about the social business network and being able to use it professionally. Depending on the type of course, no prior knowledge is required.

There are also course formats that are specifically aimed at people who already perform operational tasks in the relevant areas such as communication, marketing, social media, etc.. The aim here is to show how LinkedIn can be used optimally and effectively for a company, for example.

Depending on the type of course, various topics relating to the business platform can be covered. The following topics are often addressed:

  • General introduction: development, functions, features, etc.
  • Use as a business platform: Industry-specific use
  • Use and benefits for private individuals and companies
  • LinkedIn as a sales and marketing tool: social selling, storytelling, social media marketing, content marketing, B2B and B2C marketing
  • LinkedIn and search engine optimization (SEO)
  • Profile creation, profile maintenance and profile optimization for private individuals and companies and their products, services, etc.
  • Personal branding and positioning for individuals, companies, products and services
  • Building a career network: do's and don'ts of the approach
  • Increase in follower numbers and interactions
  • Language, internal and external communication
  • LinkedIn as a recruitment tool
  • Insight into the guidelines, security and data protection

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

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