Marketing Bachelor (FH) (Region Ostschweiz):
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Questions and answers
What jobs can you do with a Bachelor's degree in Marketing?
A Bachelor's degree in Marketing opens the door to a national or international career in marketing in small, medium-sized and large companies. It is also possible to work in advertising and media agencies. Classic tasks are:
- Conceptual and strategic tasks
- Market and customer analyses
- Creative activities
- Controlling
The Bachelor's degree in Marketing opens up the following professional fields, among others:
- Marketing Management
- Digital/Online Marketing Management
- Product management
- Brand Management
- Digital Analysis
- Social Media & Community Management
- Customer Service Management
What do I need if I want to study marketing?
In order to study for a Bachelor's degree in Marketing at a university of applied sciences, it is usually a prerequisite that you have completed either the vocational baccalaureate (BMS) or the baccalaureate from a grammar school and have at least one year of professional experience in the commercial sector. Persons with a different, equivalent educational background can apply for admission to the marketing degree program on the basis of a Sur-Dossier. This means that individual clarification with the relevant university of applied sciences is necessary. Exceptional admissions are also approved for marketing studies.
What do you learn on a Bachelor's degree in Marketing Management?
Most important topics of the compulsory modules in the basic course of the Marketing Bachelor:
- Strategic marketing
- Applied research and development
- Financial Leadership
- Business Communication
- Business English
- Brand Management
- Communication
- Market research
- Digitization
- Business Psychology
- Consumer behavior
- Human Resources Management
- Customer Experience
- Brand Experience
- Corporate Performance
- Media law
- Leadership
- Data science in marketing
- Design Thinking
- Digital Marketing
- Influence and Persuation
Various modules within the desired specialization in the 4th year of the Marketing Bachelor:
- Business Communication
- Business Development
- Sales
- Business Psychology
- General Management
- Entrepreneurship and start-ups
- Digital Supply Chain Management
What further development opportunities do you have after the BSC Bachelor Marketing?
After the Bachelor of Science FH in Marketing, you can add a Master's degree in Business Administration at a university of applied sciences (e.g. major in marketing, online business or international management). Postgraduate degree programs or postgraduate courses at universities of applied sciences would also be a useful addition to the BSC Bachelor in Marketing. These include, for example, MAS in Communication Management, Digital Marketing or Strategy and Marketing Management or EMBA with a specialization in strategic marketing or international management.
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