Marketing Bachelor (FH)  (Region Ostschweiz):
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Jungholzstrasse 43
8050 Zürich
Kalaidos Fachhochschule - Prorektorat Lehre
(4.9) Good 55 55 Ratings (90% )
Strengths: Modular, flexible study models for demanding professionals who want to combine career and further education. Maximum practical relevance thanks to working lecturers. Personal advice and support.
Region: Aargau, Basel, Bern, Liechtenstein, Ostschweiz, Zentralschweiz, Zürich
Sites: Zürich
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Questions and answers

A Bachelor's degree in Marketing opens the door to a national or international career in marketing in small, medium-sized and large companies. It is also possible to work in advertising and media agencies. Classic tasks are:

  • Conceptual and strategic tasks
  • Market and customer analyses
  • Creative activities
  • Controlling

 

The Bachelor's degree in Marketing opens up the following professional fields, among others:

  • Marketing Management
  • Digital/Online Marketing Management
  • Product management
  • Brand Management
  • Digital Analysis
  • Social Media & Community Management
  • Customer Service Management

In order to study for a Bachelor's degree in Marketing at a university of applied sciences, it is usually a prerequisite that you have completed either the vocational baccalaureate (BMS) or the baccalaureate from a grammar school and have at least one year of professional experience in the commercial sector. Persons with a different, equivalent educational background can apply for admission to the marketing degree program on the basis of a Sur-Dossier. This means that individual clarification with the relevant university of applied sciences is necessary. Exceptional admissions are also approved for marketing studies.

Most important topics of the compulsory modules in the basic course of the Marketing Bachelor:

  • Strategic marketing
  • Applied research and development
  • Financial Leadership
  • Business Communication
  • Business English
  • Brand Management
  • Communication
  • Market research
  • Digitization
  • Business Psychology
  • Consumer behavior
  • Human Resources Management
  • Customer Experience
  • Brand Experience
  • Corporate Performance
  • Media law
  • Leadership
  • Data science in marketing
  • Design Thinking
  • Digital Marketing
  • Influence and Persuation


Various modules within the desired specialization in the 4th year of the Marketing Bachelor:

  • Business Communication
  • Business Development
  • Sales
  • Business Psychology
  • General Management
  • Entrepreneurship and start-ups
  • Digital Supply Chain Management

After the Bachelor of Science FH in Marketing, you can add a Master's degree in Business Administration at a university of applied sciences (e.g. major in marketing, online business or international management). Postgraduate degree programs or postgraduate courses at universities of applied sciences would also be a useful addition to the BSC Bachelor in Marketing. These include, for example, MAS in Communication Management, Digital Marketing or Strategy and Marketing Management or EMBA with a specialization in strategic marketing or international management.

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

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Erfahrungen, Bewertungen und Meinungen zur Ausbildung / Weiterbildung

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Haven't found the right training or further education yet? Benefit from educational advice now!

Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.

Choosing the right educational offer is not easy for many prospective students.

Which training and further education is the right one for my path?

Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.

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You will receive

  • Suggestions for suitable courses, seminars or training programs based on the information you provide in the questionnaire
  • An overview of the different levels and types of education
  • Information about the Swiss education system

We offer our educational counseling in the following languages on request: French, Italian, English

Register now and concretize your training plans.

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