Marketing Bachelor (FH)  (Willisau):
1 Provider

to providers
(1)
Infos, tips & tests Video stories
(1)

Sofort zur richtigen Weiterbildung

Filter by teaching method:
Classroom (0) Online (0) Blended Learning (0) Other (0)
Address:

Jungholzstrasse 43
8050 Zürich
Kalaidos Fachhochschule Wirtschaft - Prorektorat Ausbildung
(4.9) Good 55 55 Ratings (90% )
5 reasons to study at Kalaidos UAS:

Up to 100% professional activity: All degree programs are designed in such a way that there is room for a demanding career, studies and private life side by side. The study concepts are flexible and take into account the needs of students and their employers.

Flexibility: You complete each module with an examination so that the workload is well distributed over time. You can also start your studies 6 times a year.

Practical relevance: Both lecturers and students work. You learn what works in practice.

Recommendation: The satisfaction of our customers is the most important thing for us and a decisive component of our quality and service management. 70% of our students come through recommendation.

Network: Stay up to date even after graduation - with our various specialist conferences and the Kalaidos Alumni Association.
Strengths: Modular, flexible study models for demanding professionals who want to combine career and further education. Maximum practical relevance thanks to working lecturers. Personal advice and support.
Region: Aargau, Basel, Bern, Liechtenstein, Ostschweiz, Zentralschweiz, Zürich
Sites: Zürich
Next info event
Certifications, Memberships, Qualifications:
Blended Learning
HFKG
Hybrid-Unterricht
swissuniversities
Download info

Schulen mit zertifizierter Bildungsberatung

Questions and answers

A Bachelor's degree in Marketing opens the door to a national or international career in marketing in small, medium-sized and large companies. It is also possible to work in advertising and media agencies. Classic tasks are:

  • Conceptual and strategic tasks
  • Market and customer analyses
  • Creative activities
  • Controlling

 

The Bachelor's degree in Marketing opens up the following professional fields, among others:

  • Marketing Management
  • Digital/Online Marketing Management
  • Product management
  • Brand Management
  • Digital Analysis
  • Social Media & Community Management
  • Customer Service Management

Most important topics of the compulsory modules in the basic course of the Marketing Bachelor:

  • Strategic marketing
  • Applied research and development
  • Financial Leadership
  • Business Communication
  • Business English
  • Brand Management
  • Communication
  • Market research
  • Digitization
  • Business Psychology
  • Consumer behavior
  • Human Resources Management
  • Customer Experience
  • Brand Experience
  • Corporate Performance
  • Media law
  • Leadership
  • Data science in marketing
  • Design Thinking
  • Digital Marketing
  • Influence and Persuation


Various modules within the desired specialization in the 4th year of the Marketing Bachelor:

  • Business Communication
  • Business Development
  • Sales
  • Business Psychology
  • General Management
  • Entrepreneurship and start-ups
  • Digital Supply Chain Management

After the Bachelor of Science FH in Marketing, you can add a Master's degree in Business Administration at a university of applied sciences (e.g. major in marketing, online business or international management). Postgraduate degree programs or postgraduate courses at universities of applied sciences would also be a useful addition to the BSC Bachelor in Marketing. These include, for example, MAS in Communication Management, Digital Marketing or Strategy and Marketing Management or EMBA with a specialization in strategic marketing or international management.

The FH degree course in Marketing lasts 8 semesters and starts 6 times a year. This can be completed in different time variants and teaching variants: Saturday variant, two-evening variant or interactive teaching. As the Bachelor's degree in Marketing is part-time, you can continue to work (almost) full-time during your studies. The Bachelor's degree in Marketing has a modular structure and the examination dates are sensibly distributed over the two years of basic studies and two years of advanced studies. There are seven specializations to choose from and digital content and channels are generally the focus of the Marketing degree course. The Bachelor's degree in Marketing is internationally recognized through the federal accreditation of the University of Applied Sciences.

In order to study for a Bachelor's degree in Marketing at a university of applied sciences, it is usually a prerequisite that you have completed either the vocational baccalaureate (BMS) or the baccalaureate from a grammar school and have at least one year of professional experience in the commercial sector. Persons with a different, equivalent educational background can apply for admission to the marketing degree program on the basis of a Sur-Dossier. This means that individual clarification with the relevant university of applied sciences is necessary. Exceptional admissions are also approved for marketing studies.

For many years, there were only marketing courses in the area of further vocational training (e.g. as a marketing specialist with a federal certificate or as a marketing manager with a federal diploma) or at the higher technical college level or further education courses at university of applied sciences level.

In March 2022, the "Marketing Bachelor" was launched as the first degree course at university of applied sciences level. This is the first time in Switzerland that it has been possible to study for a Bachelor's degree at a university of applied sciences with a focus on marketing.

How much a marketing manager earns after successfully completing a bachelor's degree in marketing depends on numerous factors. As a rule, you can expect a gross starting salary of around 75,000 - 78,000 francs per year as a junior marketing manager after completing a marketing degree. Over the years, the gross annual salary can increase to around CHF 155,000 - however, this also depends heavily on any further training, specializations and the degree of management and project responsibility.

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

Educational counseling online

Erfahrungen, Bewertungen und Meinungen zur Ausbildung / Weiterbildung

Preview of the video «4 Schritte zur richtigen Weiterbildung»

Haven't found the right training or further education yet? Benefit from educational advice now!

Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.

Choosing the right educational offer is not easy for many prospective students.

Which training and further education is the right one for my path?

Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.

Your advantages:

You will receive

  • Suggestions for suitable courses, seminars or training programs based on the information you provide in the questionnaire
  • An overview of the different levels and types of education
  • Information about the Swiss education system

We offer our educational counseling in the following languages on request: French, Italian, English

Register now and concretize your training plans.

Attraktive Services für SKO Mitglieder

Kostenlose Services

» Bildungsberatung (Wert: CHF 150.–)
Bildungs- und Businessratgeber (Wert: CHF 175.–)

» Rabatte

Attraktive Rabattierungen seitens der Bildungsanbieter.

Massgeschneiderte Bildungsangebote

Ohne grossen Zeitaufwand den besten Trainer, Coach oder Schulungsanbieter finden

Bildungsangebot Schweiz

Aus über 700 Bildungsanbietern das richtige Bildungsangebot finden