Entry-level marketing courses are suitable as an in-depth supplement to general business management training. They are aimed at people who would like to expand their marketing knowledge in marketing seminars. There are no specific conditions for admission to the course. Completion of the course leads to a school certificate in marketing.
Certificate courses for marketing specialization deal with current and sought-after topics faced by people in marketing. Marketing seminars include the following:
Prerequisites for marketing seminars
Most schools require a completed basic education and an interest in marketing issues. For individual marketing courses or seminars, basic knowledge or professional experience in marketing is desirable. For social media and similar marketing courses, personal experience with social media is an advantage.
Degrees
The courses and marketing seminars conclude with a school certificate, for example:
In some cases, you also have the option of applying for a certificate from the IAB Switzerland Association or an SAQ personal certificate. With the personal certificate, you prove that you have a standardized qualification profile and therefore have specialist, methodological and social skills in your professional field.
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