Marketing Manager CHE: Training, continuing education, further training, information, schools, self-test
Marketing managers CHE are generalists in marketing with broad, networked, practical specialist and management skills. They take on specialist and management tasks in the marketing departments of large companies or SMEs. They plan and manage all marketing activities that serve to achieve corporate and marketing goals.
Are you looking for marketing manager training, continuing education, further training at a College of Higher Education (CHE)? - Here you will find suitable schools as well as further information, tips and resources for continuing education, further training.
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Marketing Manager CHE: The company image in your hands
Graduate marketing managers CHE work in medium-sized to large companies in all industries, where they plan, implement and monitor their marketing projects and ensure that the corresponding corporate goals are achieved.
Conclusion:The degree course in Marketing Management CHE is the highest level of continuing education, further training in marketing in Switzerland. It concludes with a federally recognized diploma that opens the door to postgraduate studies at Advanced Federal Diploma of Higher Education (Achtung: Engl.) or a Bachelor's degree at a College of Higher Education (UAS).
Relevance:Marketing managers CHE recognize trends and needs in society at an early stage and have the know-how to respond to them with suitable new measures that have an impact on the market. They therefore make a significant contribution to the company's success and are in high demand on the job market. Their job prospects are good.
Learning content:Certified marketing managers CHE undergo a broad-based generalist training program in which they acquire knowledge in marketing, sales, public relations (PR), human resources (HR), corporate management, leadership, finance and accounting, IT, production, procurement, logistics, quality management, law and economics.
Activity:Marketing managers CHE work as specialists, employees or project managers in marketing, sales, communication or product management/key account, etc. They carry out intensive market research. They conduct intensive market research, develop suitable marketing strategies and concepts with superiors from communications, PR and sales and implement them independently. Depending on the size of the company, they manage their own employees. They also select marketing measures, draw up the budget, monitor implementation, evaluate key figures according to business management aspects and make adjustments where necessary. Marketing managers CHE can also be the point of contact for the media on marketing-related issues.
Personal requirement:Communicative team players with professional experience in marketing or sales as well as strong analytical and conceptual skills and a keen sense of social trends who would like to take on more responsibility or aspire to a management role in the company are in the right place with training as a qualified marketing manager CHE.
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