Which activities appear in relevant job advertisements and how often? What is required in a marketing manager job with an HF diploma?

Advertisements for marketing manager jobs with an HF diploma contain all the requirements that a company places on a new employee for open jobs. Job seekers will find all the important information about the vacancy in the advertisements, such as

  • the activities
  • the employer's requirements (previous education, professional experience, personal skills and characteristics)
  • the employer

This information about a marketing manager job with an HF diploma varies from company to company. We have collected the information from relevant job advertisements on various job boards, looked at it and compiled it for you*:

 

Different job titles:

  • Marketing Manager
  • Marketing Manager (Communication)
  • Marketing and communications specialist
  • Marketing and Communication Manager
  • Brand Manager
  • Marketing Specialist
  • Product Marketing Manager
  • Marketing specialist
  • Digital Marketing Manager
  • Digital Marketing Manager
  • Marketing and Communications Manager

 

Distribution of the individual tasks in a marketing manager job with an HF diploma:

Creation of marketing concepts, determination, control and coordination of marketing activities approx. 50% of the time
Creating and evaluating analyses, controlling sales figures approx. 15% of the time
Further tasks: Budget planning, cost control, creation of advertising and marketing materials and advertising content, content, presentation creation approx. 35% of the time

Requirements mentioned in job advertisements for a marketing manager job with an HF diploma

Professional requirements
  • Completed basic education
  • Computer science studies at a university of applied sciences
  • Several years of professional experience
Specialist knowledge for marketing manager job with HF diploma
  • Industry knowledge
  • Knowledge in specific areas such as SEO, social media, content marketing, product management, event marketing, direct marketing or other relevant areas is an advantage
  • Fluent German
  • Good foreign language skills
  • Good IT knowledge, especially of the marketing software and tools used
  • Project management and leadership skills
Personal characteristics
  • Proactive, innovative and creative
  • Strong communication and presentation skills
  • Analytical and strategic way of thinking and working
  • High degree of independence
  • Interest and perseverance in the design of marketing measures and their continuous optimization
Other marketing manager job with HF diploma Customer orientation, i.e. a good understanding of customer needs and the ability to integrate these insights into the development of marketing strategies and campaigns

By the way:These interesting links on the subject of job advertisements and job search could help you:

*All information listed here is from an ad hoc study to provide a unique insight into the job market for a marketing manager job with an HF diploma.

Schools for marketing managers HF studies