Salary increase after completion of the "Marketing Manager HF" course

Studying at a university of applied sciences for marketing enables you to take on your first management position, such as head of a marketing department. This also increases the salary level by up to 30 % and sometimes by more than 30 %. This means that the HF degree as a marketing manager also pays off financially.

In individual cases, the development of the salary depends on other criteria such as industry, region, company, previous education, professional experience and age of the applicant. You can easily calculate your salary opportunities with further training as a marketing manager HF with the federal government's salary calculator. We will be happy to provide you with an example to make the calculation easier.

This is how you proceed: Click on "Salarium - statistical salary calculator" below and then on the "Calculate salary" button

  • Step 1: Enter your region / place of work (e.g. Zurich)
  • Step 2: Enter your industry (e.g. 61 Telecommunications)
  • Step 3: Occupational group - Enter "marketing manager" or "marketing manager" (11 - 14 managers) in the search window
  • Step 4: Position in the company - Select "Without management function"
  • Step 5: Weekly hours 42
  • Step 6: Training: Completed vocational training
  • Step 7: Enter your age (e.g. 25 years)
  • Step 8: Enter further optional information (if available and desired)

Source: "Federal Statistical Office, FSO"

Note: This sample calculation refers to the data of Salarium 2023, this service is temporarily interrupted. Information can be foundhere. A list of other payroll calculator tools is availablehere.

The example salary for marketing manager HF in our calculation is CHF 7,535.00. Now go back to the "Education" section and select "Higher vocational training / higher technical college", which results in a new average salary of CHF 8,366.00. Then enter "Lower management" under "Position in company", which increases the average salary to CHF 9,118.00.

Please note: The calculation for Marketing Manager HF is intended as an example. As mentioned above, the salary depends on various factors and can vary considerably.

Another example of a marketing manager with a federally recognized diploma: CHF 1.15 million more salary until retirement

23-year-old Jessica works as a commercial clerk in a large telecommunications company in Oftringen. She works as an assistant in the marketing department. Jessica takes care of research activities, marketing routine activities, competition draws and controlling work. The other members of the marketing team always appreciate her service awareness, organizational skills and meticulous way of working. However, Jessica would like to plan and implement her own marketing activities. That is why she is starting a three-year further training course to become a marketing manager HF and reducing her workload to 60%. Jessica will be able to deepen her knowledge of marketing by completing the HF course. She will also gain knowledge in sales, public relations, human resources, finance and accounting as well as IT. With the federally recognized "Marketing Manager" diploma, Jessica can take responsibility for her own sub-area in marketing and create or implement the marketing strategy, marketing concept and measures. With the HF diploma in marketing, she has comprehensive business and financial knowledge to determine budgets and key figures or the profitability of projects. After completing the Marketing Manager HF course, Jessica can take on specialist responsibility for the telecommunications company's youth products and carry them out independently in consultation with the marketing management. In this way, she contributes to achieving the company and marketing goals. Jessica has greatly improved her earning potential and career opportunities thanks to the higher specialist examination in marketing.

Financial benefits of further training as a marketing manager

As a marketing manager, Jessica will receive CHF 2,609 more per month than before and will therefore have at least CHF 1.15 million more at her disposal by the time she retires than if she had not taken this further training for the higher professional examination.

As this theoretical calculation does not take into account any further salary increases, promotions or interest on savings, the salary can still increase significantly.

Calculation in detail Marketing Manager HF

Further training as a marketing manager HF:

  • 3 years, part-time
  • Teaching materials, registration and admission fee: CHF 8,360
  • Loss of earnings due to 60% employment: CHF 58,406.40 (CHF 4,056 x 12 x 3 = CHF 146,016 / 100 x 40 = CHF 58,406.40)
  • Total training costs: CHF 66,766.40 (training costs plus loss of salary: CHF 8,360 + CHF 58,406.40 = CHF 66,766.40)

Wage difference and return on investment calculation Marketing Manager HF:

  • Difference in salary between the position as a commercial clerk EFZ and the position as a marketing manager HF: CHF 6,665 - CHF 4,056 = CHF 2,609 per month and CHF 31,308 per year (12 x CHF 2,609 = CHF 31,308)
  • She recoups the entire training costs of CHF 66,766.40 in just over two years with her higher salary as a marketing manager HF (CHF 66,766.40 / CHF 2,609 per month = 25.6 months)
  • In the remaining 39 years until their retirement (26 to 65), this additional income will add up to CHF 1,221,012 (39 x CHF 31,308 = CHF 1,221,012)
  • If the training costs are deducted from this additional income, an additional sum of around CHF 1,154,000 remains at her disposal(CHF 1'221'012 - CHF 66'766.40 = CHF 1'154'245.6)

Sources Marketing Manager HF:

  • The training costs correspond to an average value for the Marketing Manager HF courses offered in German-speaking Switzerland.
  • Wages were calculated in the federal wage calculator www.salarium.ch with the following settings:
  • Calculations as a commercial clerk EFZbefore the higher specialist examination:
    • Region: Northwestern Switzerland
    • Sector: 61 Telecommunications
    • Occupational group: 41 General office and secretarial staff
    • Position in the company: Level 5 without management function
    • Hours per week: 42 hours
    • Education: Completed vocational training
    • Age: 23 years
    • Years of service: not specified
    • Company size: 50 and more employees
    • 12/13 monthly salary: 13 monthly salary (converted pro rata to 12 salaries)
    • Special payments: no
    • Monthly / hourly wage: Monthly wage
    • Result:Central value (median) ofCHF 4'056
  • Calculationsafter the higher specialist examination for marketing managers:
    • Region: Northwestern Switzerland
    • Sector: 61 Telecommunications
    • Professional group: 11-14 managers
    • Position in the company: Level 3+4 Lower management
    • Hours per week: 42 hours
    • Education: Higher technical college
    • Age: 26 years
    • Years of service: not specified
    • Company size: 50 and more employees
    • 12/13 monthly salary: 13 monthly salary (converted pro rata to 12 salaries)
    • Special payments: no
    • Monthly / hourly wage: Monthly wage
    • Result:Central value (median) ofCHF 6'665

(All figures as at November 2022)

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Salarium - Statistischer Lohnrechner

Find an educational institution that offers the "Marketing Manager HF / Marketing Managerin HF" course now:

Overview of schools "Marketing Manager HF"