The course "Markom Certificate Examination (Cert.)" (formerly "Markom Zulassungsprüfung") is a typical entry-level course and has been offered since 2007. It can therefore be assumed that this course has achieved a medium level of recognition in the marketing world. However, the more advanced courses with a federal certificate such as Marketing Specialist, Sales Specialist, etc., which enjoy a much higher level of recognition and status among employers, are considered to be career stepping stones.
The primary purpose of the Markom exam is to acquire basic knowledge in the areas of marketing, communication and sales. This includes the subjects of marketing, marketing communication, sales and distribution, public relations, economics, business administration, business and law. Graduates receive a decision-making basis for further professional development. The following courses can be taken after completing the Markom examination:
The Markom examination can be used on the job market for entry into a clerk or assistant position in the areas of marketing, communication and sales. It can be used to gain the professional practice required for further training courses.
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