They are media professionals, often take on a leadership role in teams and manage challenging projects in the field of communication and media: media managers. They are considered specialists when it comes to designing and implementing innovative print products and packaging. They always have the company's desired message in mind and incorporate it in a creative way. They take on tasks in content management and are responsible for cross-media, where they carry out marketing and branding via various channels and interactive media. Media management specialists are therefore considered experts in digital transformation and should be represented in the management of every future-oriented company.

Media management can be studied at a university, but is also offered as a degree course at a university of applied sciences. The subject is primarily aimed at people from the fields of polygraphy, print media, advertising technology, marketing, media technology, graphics, photography, IT, interactive media design, poly design, information and documentation. However, the HF course is also open to interested lateral entrants who undergo an admission procedure.

Media majors study with different specializations depending on the educational institution (e.g. media economics, media economics, media design, etc.). After completing their studies, they work in a wide variety of industries and areas, such as radio or television, in publishing houses for print media or music, in marketing agencies, in communication departments of companies, in PR, in digital companies, in educational institutions, etc.

Media enthusiasts with a flair for technical achievements and developments in the field of communication will certainly be enthusiastic about training or further education in media management and will enjoy a successful career.