Practically everything that is sold and transported is packaged. Packaging is omnipresent and serves to protect goods from damage, spoilage and contamination.

Packaging design is about creating suitable packaging for a specific product, taking into account the customer's wishes and expectations. The main challenge for packaging designers is to combine the characteristics of a product with marketing purposes. The aim is to provide the consumer with both information and incentives to buy. Current guidelines and legal requirements are also incorporated into the packaging design process. If food is packaged, for example, the current food labeling regulations must be observed. The marketing perspective serves to support the commercial success of the product. Packaging managers use typography, logos, illustrations and color design to express brand identification through graphic design. Packaging design meets packaging development when elements such as pack openings or windows through which a product can be seen are included in the overall design.

Packaging managers are experts in the entire packaging industry. They use their knowledge in packaging production, but also wherever packaging is used, for example at packaging manufacturers, in bottling plants or even in larger companies whose products need to be packaged.
An important goal of packaging managers is to reconcile the various functional and aesthetic requirements of packaging, using their extensive knowledge of the materials, complex systems and technologies used. Packaging managers also take on business management tasks and are regarded as generalists who can assess packaging solutions comprehensively and sustainably. They consider both ecological and economic aspects and never lose sight of the essential functions of packaging solutions such as product protection, logistics and marketing. They therefore use their skills specifically to protect the product, people and the environment.

There are various courses in the field of packaging management; on the one hand seminars and certificate courses, but also preparatory courses for the higher professional examination as a packaging manager. On Ausbildung-Weiterbildung.ch you can quickly and easily find an overview of the most important courses and training programs and can order information documents directly from the providers free of charge and without obligation using the inquiry form.