Which activities are included in social media manager job advertisements and how often? What is required?

Social media manager job advertisements contain all the requirements that a company places on new employees for the vacant job profile. Jobseekers will find all the important information about the vacancy in the job advertisements, such as

  • the activities
  • the requirements such as previous education, professional experience, personal skills and characteristics
  • Further employer information

This information about the social media manager job varies from company to company. We have selected the information from the relevant job advertisements from various recruitment agencies, looked at it and compiled it for you*:

 

Different job titles:

  • Social Media Manager
  • Social Media Specialist
  • Community Manager
  • Social Media Strategist
  • Digital Marketing Manager
  • Content Marketing Manager
  • Brand Manager
  • Influencer Marketing Manager
  • Social Media Content Creator
  • Online Marketing Manager
  • Social Media Coordinator
  • Social Media Director
  • Digital Engagement Manager
  • Social Media Consultant
  • nline Community Strategist
  • Social Media and Content Manager
  • Public Relations and Social Media Manager

 

Distribution of the individual tasks in a social media manager job:

Content creation and editorial planning - The social media manager creates and plans content (texts, images, videos) for various social media channels. This often includes the development of a content strategy that strengthens the brand identity.

 approx. 35% of the time

Community management and interaction - This involves active interaction with the online community, responding to comments, messages and promoting discussions in order to increase user loyalty.

 approx. 25% of the time

Analysis and reporting - Monitoring the success of social media activities is an essential part of the job. Social media managers use analysis tools to measure key figures such as reach, engagement and conversion and adapt the strategy accordingly.

approx. 20% of the time

Strategic planning and campaign management - The development and implementation of social media campaigns (e.g. paid advertising, influencer collaborations) is an important part of the job. This requires a good knowledge of target groups and trends.

 approx. 10% of the time

Coordination with other departments - Social media managers often need to work closely with other teams such as marketing, PR or graphic design to ensure consistent brand messages and campaigns.

 approx. 10% of the time

Requirements mentioned in job advertisements for a social media manager job

Professional requirements
  • Completed basic education
  • Continuing education, further training or studies in marketing
  • Social media marketing training
Specialist knowledge for a social media manager job
  • Experience in social media management
  • Experience with social media tools and platforms
  • Experience in content management
  • Knowledge of common social media platforms
  • SEO knowledge
  • Experience with social media advertising
  • Knowledge of image and video editing
  • Basic knowledge of web design or HTML
Personal characteristics
  • Creativity
  • Communication skills
  • Analytical thinking
  • Ability to work in a team
  • Working efficiently under pressure
  • Fluency in English - other languages an advantage
Other Social Media Manager Job

Organizational skills and time management - ability to manage multiple projects simultaneously, set priorities and meet deadlines.

Here you will find informative links on the subject of job advertisements and job searches:

*The information listed here comes from a specific ad hoc study to give you a unique insight into the job market and desired employment. So that you know what is currently required in a Social Media Manager job.

Schools with training for a social media manager job