The sales coordinator should be able to effectively relieve the sales manager, carry out control and coordination tasks for him/her, manage the internal sales team economically in accordance with specifications, look after certain key customers themselves, draw up a sales management concept and correctly weigh up the marketing instruments. Further requirements are sociability, flexibility and the ability to work under pressure.

Around 80 percent of the tests for the marketing planner and the sales coordinator are identical. This makes it clear that you can also use most of the documents for the marketing planner for the sales coordinator. You can also add the following special areas - especially for the oral examinations - for the sales coordinator examinations in the "Higher Professional Examinations" Virtual Campus:

- Sales psychology

- Sales technique

- Sales training

- Sales pitch

- Sales problems

- Objection handling

- Complaints management

- Customer types

- Sales controlling

- Telemarketing

- Direct marketing

- Oral questions on market research and sales techniques

All companies are faced with an ever more rapidly changing environment and competition is becoming increasingly fierce. It requires professional marketing and entails ongoing adjustments in sales.

In order to remain competitive, sales must therefore be increasingly efficient. All forms of sales (personal and impersonal) as well as direct marketing must be optimally utilized. The sales manager is very busy with management tasks. It is the task of the back office to relieve him and support the sales force in the best possible way.

The sales coordinator's task is to manage an internal sales team effectively and economically in accordance with the company's objectives and marketing guidelines so that the front office receives the best possible support. The sales coordinator must also be able to carry out control and coordination tasks for the sales team. Comprehensive support for key customers may also be part of their remit.

The most important requirements for a sales coordinator are a good general education, initiative, assertiveness, perseverance, great flexibility in grasping new approaches, organizational strength and a strong sales mindset.

The federal certificate as a sales coordinator is intended to give companies the certainty that applicants for a corresponding position are able to take over the management of the back office or assist and deputize for the sales manager.

Are you interested in this further training course? Then find out more on the large education portal www.ausbildung-weiterbildung.ch!