A sales seminar is usually structured as follows:

• Theory
• Detailed treatment of topics, e.g. with individual or group work:
  • Communication
  • Objection handling
  • Closing techniques
• Practical training to better understand and immediately apply what has been learned (by applying it in front of the group, e.g. through role plays, the other participants can also benefit from it)

This is how I learn to make a positive impact at a sales training course:

• Using body language for a likeable appearance
• make a good personal impression on the customer
• Playing out factors for sales success
• correctly interpret the customer's body language and recognize hidden signals
• Exude personality, authenticity and credibility in sales
• Show empathy as a sales strength factor

Maximizing performance in sales is possible thanks to the knowledge acquired in the sales seminar:

• Knowing and applying success factors in sales
• find and implement your own personal success strategy
• Building a targeted customer relationship
• More visits thanks to efficient route planning
• be able to recognize the potential of customers
• Cost estimation per customer and customer categorization
• Different visit frequency of A and C customers
• Recognize your future-oriented customers and seize your opportunity
• Systematically prepare sales talks
• Attracting new customers in the sales area
• effective sales documents
• Effective call follow-up

In a sales talks seminar, you learn how to conduct such talks successfully and with a view to closing the deal. A good structure and flow of the conversation are important for this, which should be well prepared. Trust should be built up during the conversation and sympathy should be conveyed. The customer's needs and motives should also be methodically identified. With this knowledge, you can design the product presentation and benefits in a customer-oriented way. Objections can be countered with good counter-arguments. Price negotiations and closing techniques learned in the sales talks seminar help to achieve final success.

A sales training seminar is suitable for:

• Sales representative
• Key Account Manager
• Sales representative
• Retail employee
• Specialist trade employee
• Wholesale employee
• Employee in telephone sales or new customer acquisition
• Employee in internal sales
• Employee in customer service, service or repair departments

For example, the following topics can be covered in a sales seminar:

• Sales and personal development
• Customer acquisition
• Learning to sell better
• Conversation
• Psychology in sales
• Conducting negotiations
• Closing-oriented sales method
• Closing techniques
• Sales training
• Trade fair training

Targeted communication can be learned in sales seminars. Aspects of communication as a tool for successful sales are:

• Knowing the rules and methods for successful communication
• Effective and conscious use of the voice
• Expanding conversation skills (achieving goals with words)
• Rhetoric for success through positive formulations and convincing arguments
• Active listening and correct understanding - recognizing signals
• Questioning technique as the basis of a successful sales pitch
• Identify and apply unique selling points
• Presenting the company and its services - briefly, sympathetically, confidently and with verve
• Achieve a conversation with the decision-makers

The following skills are covered in a sales seminar:

• Sales knowledge
• Communication skills
• Knowledge of customer-oriented sales pitches
• Negotiating skills
• Build a personal success strategy

In times of interchangeable products and globalization, good sales and targeted customer loyalty are all the more important. The opportunity lies in your personality and the way you sell. This is how you can differentiate yourself from others. Because in sales, the combination of what you say and how you say it makes all the difference. In a sales seminar, you will learn what is important.