In principle, anyone can take part in a YouTube course, training or further education, provided they meet the admission requirements. These are determined individually by the respective schools and can therefore vary. Depending on whether a YouTube course, training or further education is aimed at beginners, all that is required is an interest in the subject matter and little or no practical experience. Courses for advanced learners and professionals, on the other hand, often require relevant professional experience and specialist knowledge.

It is best to contact the provider of your choice personally and clarify individually whether you meet the criteria for approval.

YouTube is the largest video platform and second-largest search engine. There are countless videos on a wide variety of topics available here. In principle, anyone and everyone is free to produce a video, upload it to YouTube and share it further - companies are also becoming increasingly active on the platform.

With more than one billion users, YouTube plays a central role for companies when it comes to visibility on the internet. In combination with the increasing popularity of videos, the video platform is becoming more and more interesting for companies.

The costs for YouTube training, a YouTube course or YouTube further training can vary from provider to provider.

As the training, courses and continuing education, further training are relatively short, the costs are usually manageable and often range from a few hundred francs to just under CHF 1,000.

It is best to enquire directly with the provider of your choice. Check the course costs to see whether you will have to expect additional costs. For example, some schools charge additional fees for teaching materials and other support services.

A YouTube course is usually designed to last only a few days (1-2 days). The actual duration may vary depending on the provider.

There are YouTube courses, training courses and continuing education, further training courses that are offered throughout the day, while others take place in the afternoon or evening.

It is best to contact the provider of your choice directly.

YouTube marketing is becoming increasingly important in order to reach the target group in the daily flood of information. In contrast to text, videos are more emotional and often easier to digest - essential aspects of marketing work.

YouTube marketing involves many different tasks. For example, uploading a video to the platform is not the end of the story and begins even before the video is produced. YouTube marketing is divided into different sub-disciplines, such as content marketing, social media marketing and search engine optimization (SEO). They all help to ensure that not only appealing videos are produced that attract the attention of the target group, but that these videos are also found and interacted with accordingly.

The sum of all factors contributes significantly to the visibility of a company and its success.

The learning content and main topics or skills taught may vary depending on the provider.

Graduates of a YouTube training, education or course know the basic functions of YouTube. They are also familiar with the various video formats and the importance of storytelling for a successful presence on the video platform.

They are also able to place advertisements on YouTube and evaluate and optimize them with analytics. Finally, they are also familiar with marketing automation.