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Seminar Business-to-Business Marketing and Sales (Uni) (Kreuzlingen):
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Address:
Dufourstrasse 40a
9000 St. Gallen

University of St. Gallen HSG / Institute for Marketing and Customer Insight

Whether you are looking for new impulses or a holistic education - the University of St.Gallen (HSG) offers compact intensive courses, certificate courses (CAS) and diplomas (DAS) in marketing, communication, purchasing and sales. The seminars combine tried-and-tested concepts with the latest scientific findings, can be individually combined and offer maximum flexibility alongside your job thanks to their modular structure.

You can also benefit from our top-class network of renowned experts from science and practice: become part of our alumni community at the Institute of Marketing and Customer Insight. "From insight to impact" is not just a claim - it is a promise by which we measure ourselves.

If you have any questions or would like individual advice, please do not hesitate to contact us.

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Strengths: Practice-oriented, scientifically based further training. Specializing in innovative marketing strategies and in-depth customer understanding, we set standards in practical implementation.

Region: Ostschweiz

Sites: St. Gallen

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Education location / Schools Kreuzlingen

» Would you like to complete the "Business to Business Marketing" course in Kreuzlingen? Here you can find more information about the training location Kreuzlingen

Questions and answers

How comprehensive is the seminar in Business to Business Marketing and Sales?

The Business to Business Marketing and Sales seminar lasts five days.

Which target group is the CAS Business to Business Marketing aimed at?

The CAS in Business to Business Marketing is aimed at sales staff and managers with responsibility for business customers, regardless of the sector they work in.

What content is covered in the intensive Business to Business Marketing and Sales course?

The intensive course in Business to Business Marketing and Sales focuses on the topics of price and performance management, marketing implementation and controlling, securing long-term success in B2B business, B2B communication and customer and sales management.

What do participants in the Business to Business Marketing CAS learn?

During the CAS in Business to Business Marketing certificate course, participants study the principles of business-to-business business in detail, develop a strategic view of sales, marketing and the market environment and study the latest research findings. After completing the course, they will also find it easier to plan and implement concepts independently and to strengthen the company's customer-oriented perspective. Participants' methodological and analytical skills are strengthened in a targeted manner in B2B business as well as in sales, marketing and key account management.

How do participants benefit from the Business to Business Marketing and Sales seminar?

After completing the Business to Business Marketing and Sales course, participants will be able to use their marketing budget effectively and efficiently and make optimum use of a company's market potential thanks to professional marketing and sales. They have the skills to successfully develop and manage communication and branding in B2B business and to drive forward the design and communication of customer-oriented services.

What modules does the CAS Business to Business Marketing consist of?

The Intensive Study Program in Business to Business Marketing (CAS Intensive Study Program for Marketing and Customer Management in B2B Business) consists of three seminars. These are

B2B marketing and sales
Growth with sales
Excellence in Key Account Management

Overview of providers for Business to Business Marketing

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

Overview of providers for Business to Business Marketing

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Haven't found the right training or further education yet? Benefit from educational advice now!

Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.

Choosing the right educational offer is not easy for many prospective students.

Which training and further education is the right one for my path?

Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.

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Suggestions for suitable courses, seminars or training programs based on the information you provide in the questionnaire
An overview of the different levels and types of education
Information about the Swiss education system

We offer our educational counseling in the following languages on request: French, Italian, English