During the CAS in Business to Business Marketing certificate course, participants study the principles of business-to-business business in detail, develop a strategic view of sales, marketing and the market environment and study the latest research findings. After completing the course, they will also find it easier to plan and implement concepts independently and to strengthen the company's customer-oriented perspective. Participants' methodological and analytical skills are strengthened in a targeted manner in B2B business as well as in sales, marketing and key account management.

The intensive course in Business to Business Marketing and Sales focuses on the topics of price and performance management, marketing implementation and controlling, securing long-term success in B2B business, B2B communication and customer and sales management.

After completing the Business to Business Marketing and Sales course, participants will be able to use their marketing budget effectively and efficiently and make optimum use of a company's market potential thanks to professional marketing and sales. They have the skills to successfully develop and manage communication and branding in B2B business and to drive forward the design and communication of customer-oriented services.

The CAS in Business to Business Marketing is aimed at sales staff and managers with responsibility for business customers, regardless of the sector they work in.

The Intensive Study Program in Business to Business Marketing (CAS Intensive Study Program for Marketing and Customer Management in B2B Business) consists of three seminars. These are

• B2B marketing and sales
• Growth with sales
• Excellence in Key Account Management

The Business to Business Marketing and Sales seminar lasts five days.