A CAS (Certificate of Advanced Studies), a DAS (Diploma of Advanced Studies), a MAS (Master of Advanced Studies) and an EMBA (Executive Master of Business Administration) are continuing education, further training courses that build on previous knowledge to impart specialized know-how and are aimed at university graduates with professional experience. An EMBA program at Universities of Applied Sciences in Marketing is aimed at proven managers who have a university degree and specialist professional experience. It is offered by business schools, enjoys an excellent reputation and primarily teaches leadership and management know-how. However, MAS courses are also offered at other Universities. These are postgraduate courses that require a university degree and several years of relevant professional experience and are recognized both federally and internationally. An MAS in marketing comprises at least 60 ECTS credits and is structured according to the Bologna system. An MAS is made up of several CASs and, unlike a consecutive Master's degree (building on a Bachelor's degree), does not entitle the holder to write a dissertation. These CAS continuing education courses at universities of applied sciences for marketing can be taken individually and comprise at least 10 ECTS credits. Various Certificate of Advanced Studies CAS can be combined to form a DAS (Diploma of Advanced Studies), which comprises at least 30 ECTS credits and is completed with a diploma. An MAS degree can also be obtained with several CASs.

You can complete continuing education courses at Universities of Applied Sciences and universities as well as at Colleges of Higher Education. At universities of applied sciences, you can choose between CAS (Certificate of Advanced Studies), DAS (Diploma of Advanced Studies) and MAS (Master of Advanced Studies) courses. The duration of these continuing education, further training courses varies depending on the educational institution, degree and course, so it is not possible to make a general statement. A CAS usually lasts 1 semester, a DAS 2-3 semesters and an MAS 4 semesters, but this does not always apply to all courses. You should therefore ask the relevant schools for all the essential information about the individual marketing training courses on offer.