Event Marketing / Event Management (Cert.)  (St. Gallen):
1 Provider - 1 Training locations

The decision for a suitable training or continuing education, further training should always be carefully considered so that it can bring you the greatest possible benefit. If you already know exactly which event marketing training course you would like to take, you have probably already narrowed down the number of suitable providers quite well. Now get some information from the individual schools for training in event marketing and compare the offers carefully. You should definitely pay attention to the following criteria:

• Certificates of the schools
• Conditions of participation for the corresponding continuing education, further training
• Degrees
• Experience and references of the school
• Content, structure and methods of continuing education, further training
• Teaching staff
• Environment and training rooms
• Distance from your workplace/place of residence

You can also find other important decision-making factors in the guide "How to choose the right education provider" (see navigation point "Education help" above).

If you want to get into event marketing or event management, there are many ways to train or further your education in Switzerland. Depending on your previous professional career and the continuing education, further training you prefer, you can move into a different position in an agency, company or organization. With training as an event assistant, for example, you will work alongside the event manager, supporting them in all their tasks and taking on the groundwork. The position of event manager is associated with more responsibilities and requires the ability to work in a team as well as a leadership personality in order to manage and properly deploy the assistants. Training in event marketing can prepare you for various positions and activities and is possible at both certificate and university level.

In recent years, more and more companies have been relying on targeted event marketing to generate attention and strengthen the bond with a specific target group. To this end, events are organized in a wide variety of forms, such as trade fairs and exhibitions, cultural events, conferences, sporting events, meetings or sales presentations. Each of these events should be turned into an experience for the participants that makes a positive and, if possible, long-lasting impression on them and convinces them of the product, service or company.

In the event manager job, you plan, organize and coordinate events from the initial idea through to implementation. The event manager job includes creative as well as organizational and commercial tasks.

An event manager is responsible for the entire implementation of events such as corporate events, trade fairs, congresses or private events. The event manager job involves developing concepts, planning budgets and organizing suitable locations and service providers. You are also responsible for coordinating all those involved and ensuring that the event runs smoothly.

Typical tasks in the event manager job:

• Planning and conception of events
• Budgeting and cost control
• Organization of location, technology and catering
• Coordination of service providers and partners
• Marketing and communication around the event
• On-site support during the event
• Follow-up and success control

The event manager job requires organizational talent, creativity and stress resistance, as several tasks often have to be coordinated at the same time.

Conclusion:
The event manager job is varied and combines the planning, organization and implementation of events. If you want to work in this field, you should be structured, communicative and able to work under pressure and can find out about suitable training and continuing education, further training in event management.

The following personal qualities are particularly important for an apprenticeship in event marketing:

• Organizational skills to plan events efficiently
• Business management skills to manage budgets and resources
• Communication skills and verbal and written fluency
• Resilience even in stressful situations
• Assertiveness for successful project implementation
• Willingness to take risks in order to implement creative concepts

These skills help to plan events professionally and carry them out successfully.

Unlike CAS or MAS, certificate courses leading to a "school certificate" do not require a federal diploma, but generally only a few years of professional experience in the event sector or a related industry.

You can find out exactly which requirements you need to fulfill for training in event marketing from the respective providers. They will also provide you with extensive information material that will give you an insight into the individual courses and training programs.

According to a survey conducted by Ausbildung-Weiterbildung.ch at a further education course in event marketing, most people interested in education contact schools based on an online evaluation. 51% of respondents cited this as the main trigger. However, 21% already knew the school/s beforehand. 28% were recommended this school/schools for event marketing training. On our education platform, you will find online evaluations of various schools that offer an event marketing course, not least because of these results. In addition, two of the survey participants gave "Internet" and "Google search" as reasons in a free text response.

The majority of people who are interested in further training in event marketing are interested in matching the course content with their own needs. According to an education survey by Ausbildung-Weiterbildung.ch, the number of these people is 97%. This means that only 2% of those surveyed showed interest in the event marketing course due to a recommendation and 1% due to mentions in job advertisements. Only two people gave a career change as a reason in their free text responses:

• "I might want to take a different career direction."
• "I am very interested in learning this event marketing - because I like it so much."