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HR Marketing: continuing education, further training, schools and offers at a glance

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HR Marketing - managing human resources

HR marketing experts are responsible for various areas in their company. They play a crucial role in market segmentation, market research, product development, the description of offers, the appearance on the labor market and the support of employees. Managers with knowledge of HR and marketing therefore play a key role in maintaining and increasing company values by bundling the most important capital; human capital, which consists of the skills, experience and know-how of the company's employees. This has an impact on a company's image as well as on its employees and specialists. Human resource marketing aims to ensure that all existing skills are utilized and that all employees are employed in the right positions so that the company remains competitive and can achieve success. Core competencies of employees often have a decisive impact on the competitive success of an organization. Specialists in HR marketing are also constantly striving to keep an eye on the current job market and thus discover, maintain and promote internal and external human resources at an early stage and, if necessary, bring in new resources.

In the continuing education course CAS HR Marketing UAS, participants learn about the effects of human resource marketing on a company's position on the labor market and the impact this can have on a company's competitiveness. Topics such as demographic developments, labor market dynamics, social media and internally sound employee relationship management are important components of the CAS.

If you would like to find out more about working in Human Resource Marketing or if you are looking for information about continuing education, further training with a certificate, you will find insightful answers and educational offers from universities of applied sciences on the largest Swiss education portal Ausbildung-Weiterbildung.ch. Benefit from non-binding and free documents, guides on the subject, checklists and much more.

Questions and answers

During the CAS, participants develop an understanding of the labor market positioning of a company with the help of HR marketing as part of the human capital strategy and the design of the sales process in recruitment as well as target formulation. Participants also learn about the importance of digitalization and social media as well as employee relationship management and the external labour market through market research. The targeted processing of labor markets and the development of HR marketing concepts and strategies are also objectives of the certificate course.

The CAS HR Marketing certificate course is primarily aimed at university graduates (university and UAS) who have at least 3 years of qualified professional experience. However, professional practitioners without a university degree can also be admitted to the CAS, provided they have at least 5 years of relevant professional experience and appropriate further training qualifications, such as a Federal Diploma of Higher Education / Diploma in Human Resources.

The continuing education course in HR Marketing consists of contact lessons with lectures, discussions, exercises, case studies and presentations, as well as self-study and the e-learning platform Moodle.

The CAS HR Marketing certificate course comprises 12 ETCS with a total workload of 300 hours. These extend over a period of around four months with 14 days of classroom teaching.

Continuing education, further training in Human Resource Management (HRM) is aimed at members of management with HR responsibility, HR managers, HR development managers, HR marketing managers and recruitment managers.

The course in Human Resource Marketing consists of two modules:

  • Strategic orientation of HR marketing
  • Implementation of the HR marketing strategy

In terms of content, the topics of strategic personnel and demand planning, internal labor market, job design, current trends, ecumenical labor market theory, market research external labor markets, corporate branding, employer branding, HR marketing and sourcing from practice, recruitment for strategic target groups, employee and customer satisfaction, concepts, key figures and HR controlling are reviewed from a business perspective.

Overview of providers for HR Marketing

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

Overview of providers for HR Marketing

Erfahrungen, Bewertungen und Meinungen zur Ausbildung / Weiterbildung

Preview of the video «4 Schritte zur richtigen Weiterbildung»
Overview of providers for HR Marketing

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Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.

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Sofort zur richtigen Weiterbildung

Address:
Theaterstrasse 17
8400 Winterthur
ZHAW School of Management and Law - Institute for Organizational Viability
The environment in which organizations operate is becoming increasingly challenging due to megatrends such as digitalization, globalization and mobility. This is an ever-increasing complexity that affects companies and must be dealt with. We support organizations in shaping sustainable viability in the context of complexity.
In doing so, we pursue an integral approach: we focus on people, structure and alignment in our entrepreneurial thinking and actions.
Region: Ostschweiz, Zürich
Sites: Winterthur
Order info

The CAS HR Marketing certificate course is primarily aimed at university graduates (university and UAS) who have at least 3 years of qualified professional experience. However, professional practitioners without a university degree can also be admitted to the CAS, provided they have at least 5 years of relevant professional experience and appropriate further training qualifications, such as a Federal Diploma of Higher Education / Diploma in Human Resources.

The continuing education course in HR Marketing consists of contact lessons with lectures, discussions, exercises, case studies and presentations, as well as self-study and the e-learning platform Moodle.

Diese Lehrgänge könnten Sie auch interessieren:

CAS Human Capital Management Lab (FH) CAS Corporate Development (FH) CAS Human Capital & Leadership (FH) CAS Strategic Human Capital Management & Analytics (FH) CAS Excellence in HR Consulting (FH) MAS Human Capital Management (FH)

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