Marketing specialist with a federal certificate: What are the disadvantages of this training?

Marketing specialists ensure professional marketing and international competitiveness in companies. They develop marketing concepts for individual products and product groups, conduct market research, analyze the marketing situation and evaluate the results.

The most important disadvantages of training to become a marketing specialist with a federal certificate are

1. As training to become a marketing specialist with a federal certificate usually takes place alongside work, the time budget must be well managed.
2. The degree is not yet known when applying to foreign employers, which can be a disadvantage. University degrees are probably preferred there.
3. Marketing is not just about creativity and cool design. The job requires a high degree of planning and coordination, strategic thinking, resilience and a good tolerance for frustration. Of course, these sometimes dry topics are already covered and deepened during training.
4. The pressure to pass the annual federal final examinations is high.

If you want to work as a practice-oriented specialist in marketing, advertising, public relations, market research, direct marketing, product management, internal or external sales, you will need a marketing specialist with a federal diploma. After successfully completing their training, they usually work in middle management as specialists in line management, on the staff or in consulting or as self-employed professionals.

Provider of marketing specialist training with a federal certificate