What do I learn in marketing courses or marketing seminars?

Marketing introductory courses

The introductory marketing courses cover all marketing-related topics and provide you with an overview of everything from the theoretical basics to the latest trends. Subjects in marketing seminars are:

• Introduction to marketing
• Market research
• Advertising and public relations
• Event marketing, internet marketing
• Development of market segments
• Sales intermediary strategies
• Realization of competitive advantages
• Marketing mix

Specialization options for marketing training

The thematic specialization courses as marketing seminars deal in depth with an area of knowledge such as online marketing, social media marketing, search engine marketing, etc. Specific subjects are e.g.

• Online marketing strategy, online marketing tools
• Search engine marketing (SEA and SEO)
• Google AdWords campaign / Google Analytics data interpretation / conversion optimization
• Mobile apps
• E-commerce and legal principles
• Website marketing: content creation / website requirements / blog and newsletter
• Marketing via e-mail and e-newsletter
• Mobile Marketing
• Social media marketing: Instagram, Facebook, YouTube, LinkedIn, Twitter. Suitability and use of social media advertising

Provider of marketing courses (cert.) / Marketing seminars