Markom exam preparation: information, offers and providers at a glance

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Successful education thanks to sound Markom exam preparation

To successfully pass the MarKom certificate examination, a well-founded and professionally conducted MarKom examination preparation course is recommended. The MarKom admission examination is the basis for the subsequent acquisition of the federal certificate for communication planners, sales people, copywriters, marketing specialists, PR specialists and related professions. The preparatory course therefore also covers the relevant subject areas mentioned above in detail. In addition, there are various lessons in the basic business subjects: business administration, law, accounting and economics. As of the 2019 examination year, the MarKom examination is no longer a prerequisite for the professional examinations in marketing and communication.

MarKom exam preparation courses also provide an excellent basis for those still undecided about their future academic and professional specialization, as they offer a comprehensive insight into the individual subject areas (marketing, advertising, sales, communication and PR). The courses can be completed while working and are even offered as online learning by some schools. This means that you can still pursue your professional activity without any problems. The average course duration is approximately one semester, i.e. half a year, and comprises around 130 lessons. If you want to take the exam, you should be at least 18 years old.

The MarKom certificate exam itself lasts 4 hours, during which seven individual exams take place. These consist of: Basic knowledge of business administration, basic knowledge of economics; basic knowledge of law, basic knowledge of marketing, basic knowledge of sales and distribution, basic knowledge of marketing communication, basic knowledge of PR.

You can find more information on the content, structure and various offers for MarKom exam preparation on the comprehensive education platform Ausbildung-Weiterbildung.ch. Order the course materials online directly from your favorites.

Questions and answers

In addition to preparation courses at schools, where you take part directly in lessons, there are also online courses for MarKom exam preparation offered by some schools. You can study whenever and wherever you want and still receive professional support from competent teachers.

Cantonal support for MarCom exam preparation is possible in some cantons, but is regulated very differently. The relevant schools where you wish to complete the preparation course can provide you with detailed information about your canton. Please contact them, for example via our contact form.

The MarKom admission exam is valid for five years. If your last examination was no more than five years ago and you register for one of the five Federal Professional Examination in Marketing Communication within these five years, you do not have to take another MarKom examination preparation with subsequent certificate examination, but after more than five years, a new examination is mandatory for registration for the Federal Professional Examination in Copywriting, Federal Professional Examination in Communication Planning, Federal Professional Examination in Sales, Federal Professional Examination in Marketing and Federal Professional Examination in PR. However, this regulation only applies to Federal Professional Examinations in these areas up to and including the 2018 examination year. For Federal Professional Examinations taken from the 2019 examination year onwards, however, a MarKom certificate examination is no longer required for admission.

Most schools and training providers not only offer evening courses, but also day courses that take place either during the week or at the weekend. Online courses are also possible with some providers, where you can organize your learning time completely independently and thus carry out very flexible, yet supervised MarKom exam preparation.

Passing the MarKom certificate examination does not oblige you to take a subsequent Federal Professional Examination, but can also be attended by people who want to "get a taste" of marketing, sales, PR or communication and gain an insight into these fields of activity. For this reason, the MarKom exam preparation and the subsequent exam do not differentiate between future careers, but offer the same content for all participants, whether they are prospective sales specialists, marketing specialists, PR specialists, copywriters or communication planners. Once you have passed the exam, you can then decide whether and which federal certificate you would like to pursue - you do not need to have decided beforehand.

It is perfectly permissible to take the certificate exam without having attended a preparation course, but it is definitely not recommended. As the exam consists of very different parts, such as business administration, marketing, economics, law, communication, sales and communication, MarKom exam preparation is very extensive and very difficult without appropriate help and guidance. In the courses, you also deal with the exams, their procedure and content, take test exams and can receive targeted support from the teaching staff if you have any questions. It is possible to do without this, but it involves much more effort than attending a preparation course. However, if you don't want to leave the house to study, there are also online preparation courses offered by some schools. Use our contact form to enquire directly with the schools about this or other options.

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

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NBW Further training in business administration
Founded in 1998 and today one of the leading providers of courses in the vocational training system - a success that is no coincidence.

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WKS KV Education - Continuing education
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SMI Swiss Marketing Institute AG
SMI is one of Switzerland's leading training and further education institutes in marketing, sales and communication.
As a student, you will receive detailed advice from the outset and constant support so that you can discover your potential and realize it to your full satisfaction.
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