Pharma Marketing: further education, workshop, study, provider
If you are looking for a pharmaceutical marketing training course, workshop or course of study, you will find suitable schools as well as further information, tips and resources for further training here.
Would you like personal advice on the training courses on offer? Contact the provider of your choice via the "Free information on the topic..." button - without obligation, quickly and easily.
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The term "pharmaceutical marketing" refers to the following: advertising, i.e. the distribution of pharmaceutical products, such as various types of medication, with the help of targeted advertising measures. However, unlike "classic" marketing, pharmaceutical marketing is subject to strict guidelines and regulations - in other words, it is strictly regulated.
In many countries, it is forbidden to advertise prescription-only medicines. Manufacturers are allowed to advertise over-the-counter medicines publicly (online advertising, posters, commercials, etc.), but the note "For risks and side effects, ask your doctor or pharmacist" must always be included. Google is also looking more and more closely at content from the pharmaceutical industry - only those websites that are rated by Google as having good expertise and authority are now ranked well.
Nevertheless, the pharmaceutical industry spends many millions, if not billions, on pharmaceutical marketing every year. It offers many opportunities to reach the respective target group with digital content and appropriate channels, offering them added value and thus gaining their trust.
However, such trust can only be gained through good communication and information with high added value. They form the basis for good pharmaceutical marketing and thus also for increasing awareness and sales.
Pharma Marketing training courses, workshops and studies address this topic. Participants receive valuable input and tools that they can put into practice in their work. In a pharmaceutical marketing workshop, further training or study course, participants are shown, among other things, how successful cooperation with PR agencies and opinion leaders such as doctors or self-help groups can be achieved. This also includes developing a suitable strategy and concept. Furthermore, the famous "Ps" are discussed. Finally, a training course, course of study or workshop will also look at how you can successfully bring your content to the respective target group via various channels.
Do you work in the pharmaceutical industry and want to learn more about marketing in this sector? Would you like to benefit from the knowledge and skills of experienced experts? Then you've come to the right place for a pharmaceutical marketing workshop, training course or study program.
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