Public relations includes public relations work, such as the appearances of company communications officers. It is rarely the PR specialists themselves who stand in front of the cameras. Rather, they are the good spirits who coordinate the communication strategy with all those involved, prepare the materials and organize the events in the background. In addition to the creative tasks, PR specialists have a lot of hard and routine work to do, such as writing and editing texts for media releases, staff magazines, social media presences, annual reports or image brochures.
If you are interested in working in public relations (PR) and, for example, want to train as a PR specialist, the 13 questions in this online vocation test will help you to assess whether working in public relations is really your vocation.