Reviews, i.e. recommendations from users of products and services, are becoming increasingly relevant in purchasing decisions. In contrast to extensive advertising campaigns by companies, which are often perceived as intrusive and annoying in times of information overload, user reviews are more trustworthy. They are therefore more convincing and have a significant influence on success. As a result, reviews from search engines such as Google are becoming increasingly important in terms of SEO/ranking.
The guide "Online evaluations for schools" deals with questions relating to evaluation and shows how schools can make use of this.
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