Store manager: training, courses, continuing education, further training, schools and helpful career tips

A store manager runs a convenience store, petrol station store or other retail business on their own responsibility and also bears the entrepreneurial risk. They are often also franchisees. However, a store manager should not be confused with a branch manager, who reports to the head office, which is usually responsible for finance, goods purchasing and a large part of the administration and where the branch manager does not bear any entrepreneurial risk.

Those who have attended at least 80 percent of the classroom lessons of the store manager course will receive a certificate from the respective school. Those who also pass the final examination receive the school diploma "Shop Manager" or "Shop Manageress" from the educational institution.

Participants in the continuing education, further training to become a store manager take part in classroom lessons once a week, with 8 lessons per day. In total, lessons take place on 17 days, which means a total of 136 lessons. In addition, there is a weekly self-study period of around two to four hours, although this is very individual.

Anyone wishing to train as a store manager can normally take part in such continuing education, further training without a specific qualification. However, motivation and class attendance of at least 80 percent are required, as well as participation in the written final examination to obtain the qualification.

The course to become a store manager takes about five months and takes place one day a week. However, please contact the providers directly to find out about the duration offered. You can contact them via our contact form.

Continuing education, further training as a store manager covers a wide range of practical topics. The aim is to impart sound business, legal and organizational knowledge in order to be able to manage a store independently and successfully.

The following content is usually covered during continuing education, further training to become a store manager:

• Economic basics: national consumer price index, economic cycle, economic relationships, supply and demand, business cycle
• Business administration and accounting: Business costing, bookkeeping, balance sheet ratios, income statement, budgeting, value added tax, depreciation procedures
• Leadership and communication: leadership techniques, team communication, feedback culture, meeting management, setting priorities, self-management
• Personnel administration and employment law: basics on AHV, IV, EO, ALV, BVG, UVG, EL, MV, FZ as well as employment contracts and employment references
• Marketing and sales: sales strategies, customer loyalty, sales promotion, market analysis
• Procurement and logistics: merchandise management, supplier management, warehousing, process optimization

Continuing education, further training as a store manager not only provides theoretical knowledge, but also concrete skills for everyday work in a managerial role.

Important: The exact content of continuing education, further training to become a store manager can vary from school to school, as each educational institution sets its own priorities. In order to be sure which specific topics are offered, it is worth contacting the respective school directly. A contact form is available for this purpose, which forwards questions to the desired educational institution in an uncomplicated manner.