What do I learn in social media management courses? What skills and knowledge will I acquire?

Learning material

In the social media management courses, you will learn either just the basics or in-depth knowledge, depending on the scope of the course.

All providers provide the following basic knowledge:

  • Social media marketing (function, organization, relevant target groups / user groups, content types, blogging, influencers)
  • Social media channels (Instagram, Facebook, YouTube, Twitter, Snapchat, LinkedIn, etc.)
  • Basics, concepts and applications (marketing, content / content management, storytelling, campaigns, PR, dealing with shitstorms, reputation management)
  • Social media management (strategy, concepts, project management, analysis, reporting, legal)

Possible in-depth content and other topics for combined courses are:

  • Online marketing (website marketing, online advertising and PR, mobile marketing, newsletter marketing, search engine marketing (SEA / SEO), legal basics)
  • Digital innovation
  • E-Commerce
  • Journalism (copywriting, forms of presentation, interviews, research, categories, images/videos)
  • Media (economics, management, production, Internet, Web 2.0, social networks)
  • Public relations (PR basics, instruments, press/media relations, corporate publishing, internal communication, online relations, investor relations, crisis communication, international PR, speechwriting, controlling, reputation management)
  • Sponsoring
  • Event management (conception, realization)
  • Rhetoric / presentation technique

Social media management: skills and knowledge

In the social media management certificate courses, you will learn about the possibilities of social media and how to use them in a targeted manner. With the skills you have acquired, you will be fit for professional corporate communication on all important social media platforms and know their special features. You will be able to build up a community (customers, fans, followers), entertain them with professional content tailored to the target group and retain their loyalty to the company. You also know how to deal constructively with difficult users. You will be able to develop social media concepts, select suitable platforms and be aware of the most important risks and dangers of social media. You will learn how to regularly review your social media measures using specific tools and thus create a basis for decision-making for the further development of communication content.

With the help of best-practice examples, you will develop ideas for your own company over the course of many social media manager courses. This means that by the time you graduate, you will already have quickly produced initial content for publication.

Provider of "Social Media (Cert.)" courses