Due to the population's changing information and purchasing behavior, new communication channels are becoming increasingly important for companies. This is why social media management is becoming an integral part of companies' communication mix. They are trying to reach their target groups with influencer and online marketing. To ensure a professional social media presence, they are specifically looking for conceptually minded communication specialists with the relevant knowledge. Training in social media management qualifies you for this role and may also enable you to progress to a managerial position, especially if you also have skills and experience in marketing or PR.
Anyone who is open to new technologies and deals with them will continue to be in demand on the job market in the future. With further training in social media management, you can gain a foothold in online marketing and secure interesting jobs in marketing and corporate communications in the future. Supplementary further training in this area will enable you to continue your professional development.
You can also become self-employed and set up an agency. As an independent social media manager, you will develop concepts and strategies for the social media activities of other companies.
One possible further training path for social media managers is an industry-specific specialization such as insurance, media, technology, etc., so that you, as the voice of the company, are even better versed in the respective subject area.
If you have completed a course that deals exclusively with social media management, you can choose a related course, for example in marketing or online marketing.
If your interests lie more in the areas of media and journalism, you can specialize in these areas. It is also possible to specialize in a specific platform.
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