Which tasks appear how often in relevant job advertisements? What is required in the marketing assistant job?

Advertisements for marketing assistant jobs contain all the requirements that a company has for a new employee for the vacancy. People looking for a job will find all the important information about the vacancy in the job advertisements, such as

  • the activities
  • the employer's requirements (previous education, professional experience, personal skills and characteristics)
  • most important information about the company

This information on the marketing assistant job varies depending on the employer. We have collected the information from relevant job advertisements from various job exchanges, looked at it and summarized it for you*:

 

Different job titles:

  • Marketing assistant
  • Marketing Assistant
  • Marketing Assistant
  • Marketing clerk
  • Marketing Administrator
  • Junior Marketing Coordinator
  • Junior Marketing Specialist
  • Junior Marketing Manager
  • Digital Marketing Assistant
  • Junior Marketing Support Specialist
  • Brand Assistant
  • Campaign Assistant
  • Content Marketing Assistant
  • Social Media Assistant
  • Marketing Communications Assistant
  • Advertising Assistant
  • Event Marketing Assistant
  • Public Relations Assistant
  • E-Commerce Marketing Assistant
  • Product Marketing Assistant

 

Distribution of the individual tasks in the marketing assistant job:

Support in the planning and implementation of marketing campaigns: This involves the organization and implementation of marketing campaigns, whether online or offline. The assistant helps with the development of concepts, coordination and implementation of campaigns and ensures that they remain within budget and on time. approx. 30% of the time

Creating content for marketing materials: This includes creating texts, social media posts, newsletters, blog posts and other content that is required for the marketing strategy. Creativity is often required here, but also a good understanding of the target group.

 approx. 20% of the time

Market research and analysis: An important task is to provide support in market analysis, collecting data and evaluating trends and competitor analyses. This helps to optimize marketing strategies and measures.

approx. 15% of the time

Maintaining and updating social media channels: Managing and updating social media profiles and monitoring activities and interactions on the various platforms is an important part of the job.

 approx. 10% of the time

Organization of events and promotions: This often includes support with the planning and organization of events, trade fairs or promotional campaigns to raise awareness of the company or product.

 approx. 10% of the time

Coordination with other departments: Collaboration with other departments such as sales, design and product management is another important part of the role. This often involves coordination and the exchange of information.

 approx. 10% of the time

Management of marketing materials and budgets: The assistant ensures that advertising materials are available in sufficient quantities and that the marketing budget is adhered to.

 approx. 5% of the time

Requirements mentioned in job advertisements for marketing assistant job / marketing assistant job

Professional requirements
  • Basic vocational training
  • Marketing assistant training
  • Professional experience in administration
Specialist knowledge for marketing assistant job / marketing assistant job
  • Knowledge of social media management
  • Project management knowledge
  • Knowledge of graphic design and use of design tools
  • Basic knowledge of graphic design tools and CRM systems
  • Understanding of SEO (Search Engine Optimization)
Personal characteristics
  • Communication skills (written and oral)
  • Creativity and inventiveness
  • Analytical skills
  • Organizational skills
  • Ability to work in a team
  • Flexibility and willingness to learn
Other Marketing Assistant Job / Marketing Assistant Job Customer centricity and market understanding - a deep understanding of the needs and desires of the target group helps to develop more effective campaigns. Target group analysis, market segmentation, understanding consumer behavior.

In addition:Here you will find interesting links on the subject of job advertisements and job search:

*The information listed here comes from an ad hoc study to provide a unique insight into the labor market, what is required in the marketing assistant job.

Schools with training for a marketing assistant job