CAS Tourism Excellence (Uni)  (Region Bern):
1 Provider

Within 18 days spread over around six months, the CAS Tourism for Career Changers teaches the specialist knowledge, soft skills and competencies required to prepare newcomers and those returning to the industry for a career in tourism. The certificate course at Universities as continuing education, further training in tourism is primarily aimed at people with a higher vocational education or university degree, but it is also possible for interested parties with other qualifications to be admitted sur dossier.

The compulsory modules of the "Tourism 4.0" certificate course (Certificate of Advanced Studies CAS) offer a comprehensive introduction to the digital transformation of the tourism industry. The focus is on practical topics that address current challenges and developments. The content of the Tourism 4.0 continuing education, further training may vary slightly depending on the school, but typically focuses on the following topics:

• Online marketing and sales: basics and strategies of digital marketing, online sales channels, mobile commerce as well as e-mail and newsletter marketing
• Smart Marketing & CRM: Use of data-based tools for customer segmentation, customer loyalty and performance measurement
• Search Engine Marketing (SEM): Strategies for search engine optimization (SEO) and paid advertising (SEA) to improve online visibility
• Social media & online reputation: using social networks for brand building and the professional handling of reviews and customer feedback
• Data analytics: analysis of user data to optimize offers and marketing measures
• Digital trends and innovations: Recognizing and evaluating new technologies and developments that are changing the tourism offering
• Digital business models & processes: Development and implementation of innovative business approaches and transformation of internal processes in tourism companies
• Digital Leadership & Network Management: Leadership strategies in digital change and successful collaboration in digital tourism networks

These modules provide a well-founded overview of the central topics of digitalization in tourism and impart both strategic knowledge and concrete practical skills.

As each school can set its own priorities for continuing education, further training in Tourism 4.0, it is worth checking the specific course content directly. A contact form is available for simple clarification - the inquiry is forwarded directly to the desired school.