Anyone who has been working in this field for at least five years and has at least two years of specialist and management responsibility will be admitted to the Advanced Federal PET Diploma in Advertising Technology (AFPE). In addition, a Federal Diploma of Vocational Education and Training as a lettering and advertising designer, lettering painter, screen printer, printing technologist specializing in screen printing, value engineering designer, screen printer or a Federal Diploma of Vocational Education and Training as a craft designer or equivalent qualification is required.

Continuing education, further training in advertising technology in preparation for the Advanced Federal Professional Examination (AFPE) takes place over two years. The teaching days can vary depending on the school, for example one evening a week and on Saturdays or one afternoon and one evening a week.

During continuing education, further training in advertising technology, you will acquire all the skills needed to develop services and products and implement them with the help of a wide range of communication measures. You will acquire skills in the management, planning and development of a company or department, in employee management, acquisition, costing, planning and implementation of customer projects, needs analysis, product design, communication skills and other professional and personal skills.

The Advanced Federal Professional Examination (AFPE) for advertising technicians consists of four parts. Firstly, a diploma thesis must be prepared in advance, which is then presented as a rough concept and followed by a technical discussion. Secondly, specialist skills are tested in writing in the areas of accounting, technology, personnel management and marketing. The diploma thesis is weighted twice, the presentation, the specialist discussion and the specialist skills are each weighted once.

Depending on the school, the costs for continuing education, further training in advertising technology with a federal diploma can vary, but are around CHF 10,000. In addition, there are the examination costs. For people from the cantons of Aargau, Geneva, Uri, Neuchâtel, Vaud and Jura, for whom the cantonal contribution is not covered, this is added to the training costs, bringing the costs up to around CHF 15,700.