Business coaches - they can be men or women - are first and foremostCoaches,in other words, they accompany and advise people (coachees) in certain life situations. They support coachees in gaining clarity about their situation or issue, helping them to discover new paths and develop their potential.
Business coachesare specialized coaches: they coach people in their specific professional environment. Their clients are often companies that entrust them with supporting their employees. The aim of such support is, for example, to strengthen employees' motivation or to clarify whether and how their individual resources can best be used. Some business coaches specialize in coaching senior executives.
Business coaches base their work on various scientific theories as well as communication and behavioral models.