Communication management: training, schools and offers at a glance

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What is communication management and how can I specialize in it?

In general, we know what communication is: the understanding, sharing and exchange between two people, groups, companies or parties. Mutual understanding is not always smooth and can lead to misunderstandings. Communication is often a challenge, especially in companies and organizations that transcend national and language borders and involve different interest groups.

The term management is also common today. To manage something means to regulate, organize, plan and monitor its implementation. Managers lead and manage an entire company or parts of it. They make important decisions, lead employees and carry out marketing and public relations work.

But what does the increasingly important term "communication management" mean?

The larger and the more multicultural and global a company, organization, authority or institution is, the more connections it maintains with people and other organizations. This makes both internal and external communication processes an extensive undertaking. Messages and information should be passed on in a planned and coordinated manner. And it is precisely these processes that are the task of communication managers. They have extensive knowledge of business administration and well-founded soft skills. They are familiar with the areas of public relations, marketing, administration, personnel management, IT, documentation and product development and act as the linchpin between the individual departments. In all communication matters, you are aware of customer needs and the interests of the company's employees. You play an important role in the communication of company decisions, customer feedback and market analyses, in the marketing of products and services and between individual departments.

Would you like to find out more about this exciting and rapidly growing field and are you looking for detailed information about the Certificate of Advanced Studies in Communication Management at university level? On Ausbildung-Weiterbildung.ch you will find extensive information and specific offers from renowned universities in your region. Contact the education providers online and benefit from numerous free and non-binding additional benefits and services.

Questions and answers

The certificate course is divided into the areas of "Theory and Methods", "Classic Fields of Activity" and "Specific Fields of Activity" and is dedicated to content lasting between 5 and 10 days. Identity-oriented communication management, conceptual methodology and communication in management are just as much a topic as publicity and the function of the media, issues and reputation management, as well as evaluation and quality assurance. Internal communication, media relations, corporate design, sponsoring, online communication, social media, public affairs and lobbying are covered in detail, as are campaigning, crisis communication, change communication and CEO communication.

A certificate course at a University of Applied Sciences does not conclude with a federally recognized degree, but with a Certificate of Advanced Studies CAS. However, as the CAS is awarded ECTS credit points, the credits earned are recognized both nationally and internationally.

Communication managers shape and control communication within the company. Their know-how in strategic communication management enables communication managers to design communication in specific situations and align it with the image, identity and policy of the company.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

With a duration of just under four months and 192 lessons, the CAS in Communication Management is worth 15 ECTS credits. However, you should bear in mind that there are also a considerable number of hours of self-study, which take up roughly the same amount of time as the lessons.

The CAS in Communication Management is aimed at university graduates with several years of extensive experience in communication, as well as media professionals who are planning a move into organizational communication.

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

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Address:
Theaterstrasse 15c
8401 Winterthur
ZHAW Departement Angewandte Linguistik
The ZHAW is one of Switzerland's leading universities of applied sciences. Its work is application-oriented and scientific in teaching, research, continuing education, services and consulting. Graduates of the ZHAW are therefore employable after graduation - also in an international and intercultural environment.

The Department of Applied Linguistics is the only linguistics department at a Swiss university of applied sciences. It deals with key issues in the fields of language, communication and media with the aim of making applied linguistics useful for business and society.
Region: Ostschweiz, Zürich
Sites: Winterthur, Zürich
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