Communication specialist: Training, further training, overview of schools, self-test
Communication specialist (BP): the new name for the previous communication planners
Communication specialists: sought-after all-rounders in marketing communication
As a communications specialist with a federal certificate, you will plan, coordinate and monitor the advertising and communication measures for various projects. To do this, you will work closely with the people, positions and departments responsible for design, realization, production, media and market research. Graduates of the professional examination are employed in media and advertising agencies, advertising companies, media publishers or in small to large companies.
The further training for the federal certificate is aimed at people who are already working in the field of advertising, PR, marketing, sales or direct marketing and would now like to advance in this field, as well as those who are new to the communications, marketing and sales industry. The preparatory courses can be completed on a part-time basis and prepare you specifically for the professional examination. With a federal certificate, you have various further training options open to you.
You can find out more about the requirements, content, costs and duration of the professional examination in our information, tips and tests.
Self-test "Communication specialist with federal certificate": Is this course the right one for me?
Communications specialist: a job profile with all-rounder qualities
Digitalization has created new communication channels that have fundamentally changed the way we communicate. Every day, we are confronted with such a large amount of information that we are unable to perceive, absorb and process it all. Targeted communication is therefore more in demand than ever in order to place messages appropriately. Many factors need to be taken into account here, so communication all-rounders are required.
Communication specialists are such all-rounders. A communications specialist (formerly a communications planner) has a sound and broad basic knowledge of marketing communications. They work closely with and support communications and advertising management as well as consultants. They take responsibility for planning and coordinating the respective marketing and communication steps for various projects. A communications specialist acts as an important lynchpin for internal and external departments as well as specialists from the realization and production, creation, design, media or market research departments. In addition to preparing orders and offers, communication specialists also work in the areas of sponsoring and event management. For example, they organize and run various events.
However, they also have technical product knowledge, such as the individual production stages and production and manufacturing techniques. Also relevant for targeted communication and the successful implementation of projects are advertising law aspects, as well as schedules and cost monitoring, which also fall within the remit of a communications specialist.
Are you interested in marketing communication and would like to manage and successfully implement various projects? Do you have a wide range of interests and are you looking for a course that will provide you with sound theoretical and practical knowledge in the fields of marketing, communication and advertising?
Here on Ausbildung-Weiterbildung.ch, the large Swiss education platform, you can quickly and easily find suitable offers from competent schools. Benefit from comprehensive course documentation, which you can order online free of charge and without obligation using the inquiry form. If you would like personal advice, you can also arrange a consultation with the school in question. If you have already decided on an offer, you can also secure one of the coveted training places right away.
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Tips, tests and information on "Communication specialist (BP)"
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