Communication specialist: Training, further training, overview of schools, self-test

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Communication specialist (BP): the new name for the previous communication planners

 
Communication specialists: sought-after all-rounders in marketing communication

As a communications specialist with a federal certificate, you will plan, coordinate and monitor the advertising and communication measures for various projects. To do this, you will work closely with the people, positions and departments responsible for design, realization, production, media and market research. Graduates of the professional examination are employed in media and advertising agencies, advertising companies, media publishers or in small to large companies.

The further training for the federal certificate is aimed at people who are already working in the field of advertising, PR, marketing, sales or direct marketing and would now like to advance in this field, as well as those who are new to the communications, marketing and sales industry. The preparatory courses can be completed on a part-time basis and prepare you specifically for the professional examination. With a federal certificate, you have various further training options open to you.

You can find out more about the requirements, content, costs and duration of the professional examination in our information, tips and tests.

Self-test "Communication specialist with federal certificate": Is this course the right one for me?

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Communications specialist: a job profile with all-rounder qualities

Digitalization has created new communication channels that have fundamentally changed the way we communicate. Every day, we are confronted with such a large amount of information that we are unable to perceive, absorb and process it all. Targeted communication is therefore more in demand than ever in order to place messages appropriately. Many factors need to be taken into account here, so communication all-rounders are required.

Communication specialists are such all-rounders. A communications specialist (formerly a communications planner) has a sound and broad basic knowledge of marketing communications. They work closely with and support communications and advertising management as well as consultants. They take responsibility for planning and coordinating the respective marketing and communication steps for various projects. A communications specialist acts as an important lynchpin for internal and external departments as well as specialists from the realization and production, creation, design, media or market research departments. In addition to preparing orders and offers, communication specialists also work in the areas of sponsoring and event management. For example, they organize and run various events.

However, they also have technical product knowledge, such as the individual production stages and production and manufacturing techniques. Also relevant for targeted communication and the successful implementation of projects are advertising law aspects, as well as schedules and cost monitoring, which also fall within the remit of a communications specialist.

Are you interested in marketing communication and would like to manage and successfully implement various projects? Do you have a wide range of interests and are you looking for a course that will provide you with sound theoretical and practical knowledge in the fields of marketing, communication and advertising?

Here on Ausbildung-Weiterbildung.ch, the large Swiss education platform, you can quickly and easily find suitable offers from competent schools. Benefit from comprehensive course documentation, which you can order online free of charge and without obligation using the inquiry form. If you would like personal advice, you can also arrange a consultation with the school in question. If you have already decided on an offer, you can also secure one of the coveted training places right away.

Questions and answers

Since 2019, graduates of the continuing education, further training course for communication specialists have been awarded the federally recognized and protected title of "Communication Specialist with Federal Diploma of Higher Education" or "Communication Specialist with Federal Diploma of Higher Education".

In French: "Spécialiste en communication avec brevet fédéral"

In Italian: "Specialista della communicazione con attestato professionale federale"

In English: "Executive in communications, Federal Diploma of Higher Education"

The following admission requirements apply to the Federal Professional Examination for Communication Specialists with a Federal PET Diploma with regard to the required qualifications and professional experience in the fields of communication, advertising, PR, marketing, sales or direct/dialogue marketing:

  • Completion of a 3-year vocational education and training (VET) program in the commercial, graphic arts or retail trade sector
  • or completion of a Commercial Secondary School, a 3-year Specialized Secondary School, a Baccalaureate, an Advanced Federal Professional Examination (AFPE), a College of Higher Education or a University of Applied Sciences in the commercial field.
  • or a federal certificate as a PR, marketing, sales or dialog marketing specialist
  • and 2 years of professional experience

or

  • another Federal Diploma of Vocational Education and Training
  • or diploma
  • or diploma from a University of Applied Sciences
  • or diploma from a Universities
  • and 3 years of professional practice

Graduates of the Communication Specialist (FPE) course are able to

  • Develop communication strategies and communication concepts or be involved in their development
  • to look after or help look after customers or clients
  • Produce and implement communication or marketing measures
  • To plan and implement appropriate communication instruments or to be significantly involved in them
  • Plan, organize and implement media assignments
  • Monitor and control deadlines and budget
  • Perform administrative tasks

Communication specialists have the following opportunities for further development:

  • Higher professional examination for the federal diploma in communication management
  • Higher professional examination for the Federal Diploma in Marketing Management
  • With a vocational baccalaureate: university of applied sciences degree in communication with a focus on journalism/organizational communication or business administration with a specialization in marketing
  • With qualified professional and management experience (admission "sur dossier"): Postgraduate studies at a university of applied sciences EMBA Business Administration - Strategic Marketing, Marketing Management or Communication Management

The further training course to become a communications specialist is a popular all-rounder course. Here you will learn everything you need to know about communication, marketing and sales:

  • Integrated communication, communication: instruments, concept, creation
  • Realization / Production
  • Media
  • Advertising, advertising law, advertising industry
  • Marketing, sales and distribution
  • Market research
  • Business administration
  • National economy

With continuing education, further training as a communication planner (since 2019 communication specialist with Federal Diploma of Higher Education), graduates have the opportunity to work in a wide variety of smaller or larger companies and organizations, as well as in communication, advertising and media agencies, publishing houses or advertising companies.

The following requirements must be met for admission to the Communication Specialist course:

  • Completion of a 3-year vocational education and training (VET) program in the commercial, graphic arts or retail trade sector

or

  • Completion of a Commercial Secondary School, a 3-year Specialized School, a Baccalaureate, an Advanced Federal Professional Examination (AFPE), a University of Applied Sciences or a University of Applied Sciences in the commercial field

or

  • Federal Diploma of Higher Education as a PR, marketing, sales or dialog marketing specialist

and

  • 2 years of professional experience in the fields of communication, advertising, public relations, marketing, sales or direct/dialog marketing

or

  • another Federal Diploma of Vocational Education and Training, diploma or degree from a technical college or Universities

and

  • 3 years of professional experience in the fields of communication, advertising, public relations, marketing, sales or direct/dialog marketing

Persons with at least three years of professional experience in the fields of PR, communication, marketing, advertising, sales or direct marketing and a Federal VET Diploma, a diploma from an Advanced Federal Professional Examination (AFPE), a College of Higher Education or a University are also eligible for admission.

The following key professional skills are taught during a communication specialist training course:

  • Supporting customers or clients
  • (Co-)developing communication strategies and concepts
  • Realize and produce marketing communication
  • Plan and implement further communication tools
  • Realize applications in digital media
  • Planning and implementing media use
  • Carry out administrative (commercial) tasks
  • Perform specific tasks (legal matters, presentations, market research, etc.)
  • Monitor deadlines and costs

Tips, tests and information on "Communication specialist (BP)"

How well known is the qualification "Communications Specialist (BP)"?
» Awareness, image
What salary can I expect after completing my training?
» Wage information, wage calculator
What do I learn in the preparation courses? How can I use the knowledge professionally?
» Skills and competencies
What opportunities does the training/degree open up for me?
» Prospects and further training opportunities
How long does the further training course "Communications Specialist (BP)" take, how does it work and how much does it cost?
» Duration of training and training costs
What personal experiences have previous participants had with the course?
» Evaluation of training / experience
Do I belong to the target group, am I admitted, will I graduate?
» Self-test
What are the advantages of this further training?
» 10 Advantages of a communication specialist (BP)
Job profiles in the fields of communication, marketing and sales. Guide with detailed descriptions of training and further education courses
» Compendium / Marketing education guide
How can I finance my continuing education? How can I benefit from federal subject funding?
» SERI Federal contributions for continuing education for professional examinations and higher professional examinations
What is required in communication jobs with a professional examination? How are the activities divided up?
» Information from job advertisements

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

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Haven't found the right training or further education yet? Benefit from educational advice now!

Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.

Choosing the right educational offer is not easy for many prospective students.

Which training and further education is the right one for my path?

Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.

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  • Suggestions for suitable courses, seminars or training programs based on the information you provide in the questionnaire
  • An overview of the different levels and types of education
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We offer our educational counseling in the following languages on request: French, Italian, English

Register now and concretize your training plans.

Here you can find schools in your region that offer preparatory courses for communication specialists:

Toplisting
Address:
Josefstrasse 59
8005 Zürich
SWISS MARKETING ACADEMY
The sma Swiss Marketing Academy AG has specialized in further education in the fields of marketing, sales, communication and events for 20 years and is one of the leading schools in Switzerland.

What sets us apart: Exam AND practice-oriented training, lecturers from professional practice, above-average success rates in the federal examinations, a wide range of courses (evening, afternoon and evening courses), intensive exam training, intensive seminars (already included in the course costs) and a permanent exchange of information via teams.

Courses offered:
- EMK (basic training in marketing)
- Federal Marketing Specialists FA, Federal Sales Specialists FA, Federal Communication Specialists FA
- Federally certified marketing manager, federally certified sales manager, federally certified communications manager
- Marketing manager HF, certified marketing and sales manager NDS HF

Teaching methods:
We offer our courses online (via Teams), hybrid, dual and face-to-face.
» Company conditions and cooperation opportunities
Region: Zürich
Sites: Zürich

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